Customer Reviews

Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones

5 star:		(3)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(2)

 

 

Not usefull at all. Not at all a value for money. It is too generic and short.

This book does not deliver on what it promises. Says a lot of what but never ever gets to how! Is not worth the money paid.

If you are looking for a book about mobile advertising that gets to the point, get this book. It covers the different ways to advertise including portal pages and mobile search.

If you want to educate yourself in the subject of Mobile advertisement then this is a book for you. One of the greatest advantage of the book is to be short and right to the point. It has illustrations for further visual explanation of the subject matter. It covers all the terminologies and explain the technologies so you can understand and decide which direction you need to take.

It is a useful book for giving one of the new concepts of mobile marketing & advertising. I recommend to read for the people who has interested and has just started to in m-advertising.

I'm new to mobile advertising and this book gave me a quick big picture how mobile adveritsing works and ways to setup mobile advertising campaigns. It is a good starter book.

but don't expect to create any mobile advertisements after reading over. Upon a cursory glance (my first impressions were how thin and parse in material the book is) it will give you an OK idea of how the industry ticks, and possibly a guidelines to strategic your approach, but NO useful information on content creation.