Introduction to Two-Dimensional Design, Second Edition provides a solid foundation in timeless design principles. With the help of more than 200 revealing illustrations, the book explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. This new edition demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.
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This is a very nice primer on those issues of two-dimensional design usually addressed in freshman foundation courses. A slim volume, amply illustrated, it succinctly explains the major aspects of formAfter defining terms, the author, a professor of design at Oregon State University, [discusses] why one might want to analyze formhe goes on to describegestalt, semiotic and information theories and the methodology of problem-solving formal questions. In a particularly well-organized chapter, he identifies the components of form and meaning, showing by small illustrations of dots and circles, formal principles of interaction, figure/ground, depth/perspective, equilibrium/asymmetric balance and othersA color section deals with aspects of form and color theory. Introduction to Two-Dimensional Design would not only be a great text for students and teachers of art and design, but the concepts might also come in handy for professionals seeking to solidify their own the! ories and explain or justify design decisions to others. -- Communication Arts, January/February 2000
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Introduction to Two-Dimensional Design: Understanding Form and Function
An interdisciplinary approach to two-dimensional design—now revised and updated
Introduction to Two-Dimensional Design, Second Edition gives readers a revised and updated edition of the comprehensive foundation text. Using more than 175 illustrations, this thoughtfully designed guide explores the timeless principles, contemporary issues, processes and methodologies, and historical touchstones involved in creating and disseminating two-dimensional visual messages. The book also investigates where fine art and design interconnect, featuring examples from experimental interactive media, installation, and public art.
This Second Edition features updated content throughout the book, including new case studies analyzing both individual and collaborative bodies of work. Timelines, interviews with established and emerging designers and fine artists, and constant visual examples provide a clear context for the discussion. Approaching design as a holistic, culture-shaping activity, Introduction to Two-Dimensional Design, Second Edition offers a rich and inspirational learning experience.
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3 of 6 people found the following review helpful:
5.0 out of 5 stars
Introduction to Two-Dimensional Design: Understanding Form and Function,
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This review is from: Introduction to Two-Dimensional Design: Understanding Form and Function (Paperback)
I've been a Graphic Designer for 20 years. While taking a 2-D course recently, I found this book a well-written resource.
6 of 20 people found the following review helpful:
5.0 out of 5 stars
this is the best book in this area,
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This review is from: Introduction to Two-Dimensional Design: Understanding Form and Function (Paperback)
I am certainly recommend to any body who is involved with basic design education in communication design
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Christy Matson, Steven Bloom, Mark Napier, Jack Stauffacher, Visible Citizens, The Oxford Project Peter Feldstein, Julie Green, Stephen Farrell, Process Product, University of Iowa, Digital Synesthesia, Jiwon Son Browse Sample Pages:
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wooden letters Key Phrases - Capitalized Phrases (CAPs): (learn more)
Christy Matson, Steven Bloom, Mark Napier, Jack Stauffacher, Visible Citizens, The Oxford Project Peter Feldstein, Julie Green, Stephen Farrell, Process Product, University of Iowa, Digital Synesthesia, Jiwon Son Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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