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Greiner’s obsession with an idea for an earring organizer launched her into a long career as inventor and entrepreneur. With no background or education in business and none of the advantages of the Internet age, she now has more than 400 inventions to her credit, 15 years on QVC’s Clever & Unique Creations, and her notoriety as the “warm-blood shark” on Shark Tank. Greiner has much to share with aspiring inventors. From her own early efforts, both failures and successes, she shares what she’s learned along the way from concept to market shelf, including designing, patenting, manufacturing, pricing, and marketing. Greiner includes step-by-step instructions and checklists to identify the basic elements—usefulness, uniqueness, safety, well-priced, desirable, and easily demonstrated—of promising inventions. She includes advice on how to use social media and online surveys to do market research and the pros and cons of getting financing through friends, family, banks, crowd funding, or venture capitalists. Most fascinating are her behind-the-scenes looks at QVC and Shark Tank as she recalls the ups and downs of pitching ideas. --Vanessa Bush
Advance praise for Invent It, Sell It, Bank It!
“I am used to dealing with Mavericks and Lori fits the bill! Lori Greiner’s insightful and practical book, Invent It, Sell It, Bank It! should be on the required reading list for anyone who wants to take an idea and turn it into a real business.”—Mark Cuban
“While most people write a book to make money, it’s evident in reading Invent It, Sell It, Bank It! that Lori’s goal is to share her secrets with the reader, and make them money.”—Mark Burnett
“Inventors, look no further—Lori Greiner’s book has it all. It’s fast, it’s fun to read, and it’s packed with all the information you need to turn your big idea into a huge success.”—New York Times bestselling author Gary Vaynerchuk, CEO, Vaynermedia
Lori incorporates her story of her first product, an earring organizer, from conception to stores in 4 months, and her evolution into entrepreneur conglomerate and "unicorn" on Shark Tank, with behind the scenes info. As A preacher of DIY, she has become an expert in manufacturing, patents, and design. She also stresses importance of family, fun and compassion.
The book is linear, but explains you will be doing several steps at once. It will require hard work and dedication on your part.
Topics include: Are you ready? Public speaking a must amongst other listed criteria. Is your idea a hero or zero? How and why with a summary checklist provided. How to make your product, from prototype (design engineers, PMS 365, mock up, 3D printing, plastic manufacturers, injection molding, CAD design...don't know what I'm talking about? It's all in the book:-). Again, at end of chapter a helpful checklist is provided.
A chapter on market research is provided and then she dives into the inevitable, daunting task of funding ( business plans and what you need to know). Without providing her personal Rolodex (dream on people!) she lists where to look for funding with many examples and the pros and cons. Very thorough and enlightening for me. Do you know what a DVRT company is? I didn't either.
Next up. Patents and then Pitching. How tos, what to do...more info with some great success stories. If you are lucky enough to make it this far, Lori continues by sharing manufacturing and packaging secrets. What to consider, overseas options with reputable contact info provided, regulations and laws, quality control, etc.Read more ›
Shark Tank investor Lori Greiner has published a fantastic book for turning ideas into profit. As a small business owner, I've read several mommy millionaire books on starting a business. This book by Lori Greiner crushes those books and hits it out of the ballpark! Lori has been called the "Queen of QVC." She has helped launch over 400 products and holds 120 U.S. and international patents. She is passionate about encouraging others towards personal success and leaves no hidden secrets...Lori puts it all on the table for her readers, by including both her failures and her success. Topics in the book include:
*Research Your Market *How to Get Funding *The Truth About Patents *Pitch Perfect *Manufacturing and Packaging *Beyond Brick and Mortar *Marketing That Really Works *Expand and Diversify
From the time I picked up the book I was unable to put it down. The book is well-written, highly informative and Lori's personality shines through each page. If you are a fan of the Shark Tank television show, you'll like the stories Lori shares about working with the other investors and the prospects presenting their pitches. I highly recommend this book!
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I'm not really a fan of Shark Tank. My wife loves the show and keeps telling me to watch it. I've watched bits and pieces of it, but to tell you the truth the judges, or sharks, don't appeal to me because they are so aggressive and the show is all about money money money. So then why did I read this book, written by one of the sharks? Because someone I know is an "inventor" and I wanted to see if this book would be worth recommending to him. It is.
I am not familiar with Lori Greiner. The bits of the show I've watched, I have seen Mark Cuban and the other two guys talking, along with the older lady and I don't like any of them. I guess I should watch for Ms. Greiner, since she has written what I feel is a very good book. At first I thought this was a quick bit of work to make money by taking advantage of her shark status. Obviously she wants to make money from it, but the reader gets his or her moneys worth; I got the impression she really cares about helping the reader to be successful. When she talks about her experiences, it seems more about helping and not about bragging.
The book is well-organized, with chapters covering all the major aspects of bringing an idea or invention to market. It isn't sugar coated, and it is written in a very personable way that makes it easy to read and understand. Having a business background (but never having tried to market any of my own ideas), my two cents is she provides a sensible, solid foundation for someone who wants to market a product. There's no fluff in the book, it's all practical and wise advice.Read more ›
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I know a lot of entrepreneurs and wantrepreneurs - people with great ideas who don't know how to turn them into real businesses. This books shows you exactly how to do just that - turn a great idea into a real enterprise. Lori, the nice Shark from the hit TV show Shark Tank, guides readers through every part of building a successful business. Two likeable thumbs up for this practical, comprehensive book.
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