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Inventuring [Hardcover]

William Buckland (Author), Andrew Hatcher (Author), Julian Birkinshaw (Author)

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Book Description

Publication Date: February 1, 2003

Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain.

Inventuring combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to make effective business-creation strategies a central part of their organizations' everyday core operations.

Detailed case studies help provide a framework for consistently turning unformed ideas into commercially viable enterprises.

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Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain.

Detailed case studies help provide a framework for consistently turning unformed ideas into commercially viable enterprises.

Editorial Reviews

About the Author

William Buckland and Andy Hatcher are former vice presidents of new ventures at Reuters.

Julian Birkinshaw is an associate professor at London Business School.

Product Details

Hardcover: 288 pages
Publisher: McGraw-Hill Europe; 1 edition (February 1, 2003)
Language: English
ISBN-10: 0077103793
ISBN-13: 978-0077103798
Product Dimensions: 9.4 x 6 x 1 inches
Shipping Weight: 1.4 pounds
Amazon Best Sellers Rank: #3,726,771 in Books (See Top 100 in Books)

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
venture review board, business creation model, business creation strategy, venture unit, venture development process, business creation process, business creation activities, customer proposition, business development model, venture team members, venturing activities, dotcom era, creation audit, corporate venture capital, business development unit, venture executive, creation capability, venture teams, new business creation, business extension, integrated mode, creation capabilities, financial attractiveness, corporate entrepreneur, dotcom boom

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Roche Diagnostics, Guinness Good Times, Rupert Markland, Becton Dickinson, Keith Hollender, Tim Forrest, British Airways, Kudu Ventures, Intel Capital, Nokia Ventures Organization, Strategic Ventures, Tomas Ulin, Heathrow Express, Lonnie Shoff, Michael Pearson, New Growth Business, Phil Colman, Raphael Offer, Strategy Director, Stuart Degg, British American Tobacco, Gavin Smith, Harvard Business School Press, Mike Harris, Oil Products

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

Citations (learn more)

This book cites 6 books:

Leading the Revolution by Gary Hamel on page 4, page 68, and page 254
The Art and Discipline of Strategic Leadership by Mike Freedman in Back Matter
Theory of Economic Development (Galaxy Books) by Joseph A. Schumpeter on page 39
Inside Corporate Innovation by Robert A. Burgelman on page 40
Strategic Management (International Library of Critical Writings on Business and Management) by Julian Birkinshaw in Front Matter

See all 6 books this book cites

Books on Related Topics (learn more)

The Innovator's Solution by Clayton M. Christensen

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Technology Ventures by Richard C. Dorf

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Radical Innovation by Gina Colarelli O'Connor

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