From Publishers Weekly
The "Your Money" syndicated columnist for the Los Angeles Times, Kristof has written a primer for novice investors, but despite her accessible prose she misses the mark here. Her opening chapter, "Exorcising Your Demons," examines the various psychological reasons people make dumb investing decisions: for example, the "money-lover" agonizes over every penny spent and is always working for more, while the "ostrich" refuses to alter an investment strategy until it's too late. Other chaptersA"Risk and Reward," "Investing in Bonds" and "Mutual Funds"Acull standard advice found in countless books, Web sites and magazines. Yet her presentation of the material is too abbreviated, which may mislead beginners. For example, Kristof describes mutual fund prospectuses as "long, boring legal documents that spell out all the details about investing in a particular fund. Like most long, boring documents, they contain a handful of fascinating tidbits of information that can tell you whether the investment you're looking at is likely to be a boon or bust before you put your money at risk." Then, albeit briefly, she discusses the significant data found in a prospectus. However, after reading about something that is "long and boring," readers may well skip the useful information that follows. There's a chapter on socially responsible investingAit's an important topic, but not for readers new to the game. Kristof's writing style is friendly, but readers may be shortchanged by her breezy approach. (Sept.)
Copyright 2000 Reed Business Information, Inc.
If I had to suggest a book on investing and personal finance to an absolute beginner, it would be [this]. -- BookPage, September 2000
[M]ore simple and straightforward than the typical book on investing... also more humorous and personal. -- Today's Librarian, September 2000