"Investing 101 by Kathy Kristof is a reader-friendly introduction to the basics of investing and personal finance. . . . If I had to suggest a book on investing and personal finance to an absolute beginner, it would be Investing 101." (BookPage)
"… [an] excellent primer about investing. Investors will get a clearer idea of how markets work and what you can realistically expect from your retirement funds." (The Boston Globe)
"Kristof's down-to-earth style and clear prose gives her writing a decidedly user-friendly quality. . . . The vast majority of us worker drones who haven't yet made complete sense of things will find Investing 101 an easy way to get started." (Miami Herald)
"Not only is this book more simple and straightforward than the typical book on investing, it's also more humorous and personal." (Today's Librarian)
—Stephen Brobeck, Executive Director, Consumer Federation of America
Praise for the first edition:
"In Investing 101, Kathy Kristof skillfully guides the novice investor, step-by-step, along the path to investment success. It's an ideal primer for anyone who wants to enter the financial world and would like a helping hand."
Myron Kandel, Founding Financial Editor, CNN
"Too many of us give too little thought to the underpinnings of investing: how much risk to shoulder, when to sell, etc. Kathy Kristof explains these basics in language we all can understand. Investing 101 is sure to become a great reference guide for novices and longtime investors alike."
—Steve Dinnen, Personal Finance Columnist, The Des Moines Register
"Kathy Kristof knows investing inside and out. She can take even the most complicated information and make it easy to understand—and entertaining."
—Ilyce R. Glink, National Syndicated Columnist, Author of 100 Questions You Should Ask about Your Personal Finances
"If you're just getting started in the investing world, this is the book you need. Kathy Kristof's smart, sensible advice demystifies the markets and shows you exactly what you need to know to achieve your financial goals. Investing 101 offers a road map to financial success without gimmicks or secret formulas—and it's a whole lot of fun to read, besides."
—Liz Pulliam Weston, Personal Finance Columnist, Los Angeles Times