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Investing For Dummies Paperback – August 30, 2011

103 customer reviews

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Editorial Reviews

From the Back Cover

Get sound guidance and proven investing advice from Eric Tyson

Investing For Dummies arms novice investors with Eric Tyson's time-tested advice, recommendations, and the latest insights and strategies to wisely invest in today's market. You'll get coverage of all aspects of investing, including how to develop and manage a portfolio; invest in stocks, bonds, mutual funds, and real estate; open a small business; and understand the critical tax implications of your investing decisions.

  • Investing 101 — get a crash course on what investments are, how each type is different from the others, and what you can reasonably expect to earn from them

  • Get street smart (Wall Street, that is) — understand what the financial markets are, how you can participate in them without losing your head, and ways you can use them to start growing your fortune

  • Be your own boss — discover the benefits of starting a small business or stay behind the scenes and try your hand at investing in someone else's small venture

  • Know your sources — find out why many investment "gurus" aren't really experts and get a trusted list of resources and authorities worth listening to

Open the book and find:

  • Time-tested investment strategies

  • Help on choosing investments that match your goals

  • The 411 on investing in gold and commodities

  • What economic indicators are (and how they work)

  • How tax law changes affect your investment strategy

  • Practical tips for investing in a down market

  • Ways to overcome common psychological investment obstacles

Learn to:

  • Develop and manage a portfolio

  • Invest in stocks, bonds, mutual funds, and real estate

  • Open a small business

About the Author

Eric Tyson, MBA, is an internationally acclaimed and bestselling personal finance author, lecturer, and adviser. He is dedicated to teaching people to manage their money better and to successfully direct their own investments.

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Product Details

  • Paperback: 432 pages
  • Publisher: For Dummies; 6 edition (August 30, 2011)
  • Language: English
  • ISBN-10: 047090545X
  • ISBN-13: 978-0470905456
  • Product Dimensions: 7.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (103 customer reviews)
  • Amazon Best Sellers Rank: #72,729 in Books (See Top 100 in Books)

More About the Author

Eric Tyson is a best-selling personal finance book author and has penned five national best sellers. He is also the only author to have four of his books simultaneously on Business Week's business book bestseller list.

His Personal Finance for Dummies, a Wall Street Journal best-seller, won the Benjamin Franklin Award for Best Business Book of the Year. Eric's syndicated newspaper column is read by millions of readers weekly. He is a former columnist and award-winning journalist for the Sunday San Francisco Chronicle. His website,, rocketed into the top one percent of financial websites within its first year of operation.

Eric's work has been featured and quoted in hundreds of local and national publications and media outlets including Newsweek, The Wall Street Journal, Los Angeles Times, Chicago Tribune, Forbes, Kiplinger's Personal Finance Magazine, Money, Worth, Parenting, USA Today and on the NBC Today Show, ABC, Fox News, CNBC, PBS Nightly Business Report, CNN, and on CBS national radio, NPR's Marketplace Money and Bloomberg Business Radio. He's also been a featured speaker at a White House conference on retirement planning.

Tired of working as a management consultant to Fortune 500 financial service firms which more interested in maximizing short-term profits than in providing sound financial products and services, Eric founded in 1990 the nation's first financial counseling firm which works exclusively on an hourly basis. He started his new company with a simple mission: to provide objective, cost-effective personal financial advice, especially to non-wealthy Americans. Through family and friends, Eric had seen many otherwise intelligent people make horrendous mistakes in managing their money, in part, because the failure of our schools and colleges to teach personal finance.

In addition to his counseling work, Eric also hoped to make an impact in the writing and media fields. Much of the personal finance writing and reporting he saw and heard was biased, jargon-laden and, in some cases, filled with bad advice. For example, rather than telling people the hard truth - that one must live within one's means as a prerequisite to building wealth - many publications offer up hyped and unrealistic "get rich without making sacrifices or taking risk" type approaches.

In addition to his writing and counseling, Eric also taught the nation's most highly attended personal financial management course at the University of California. He has spoken at many corporations and non-profits. His educational background includes having earned his bachelor's degree in economics at Yale and an MBA at the Stanford Graduate School of Business.

Eric is the only best-selling personal finance author who has an extensive background as an hourly-based financial planner and who does not accept speaking fees, endorsement deals or fees of any type from companies in the financial services industry or product or service providers recommended in his articles, books and his publications.

Customer Reviews

Most Helpful Customer Reviews

143 of 153 people found the following review helpful By Scott W. McMurray II on October 8, 2012
Format: Paperback
In short, this review explains that this book is very, very basic and limited for anyone who wants a more thorough understanding of how the stock market operates. Anyone seeking more than the most basic of introductions will be disappointed.

All things considered, I think this book is helpful for a select group of people, but you must be someone who falls into that select group to fully appreciate the book. Mr Tyson seems like an all-around good guy who means well and I think genuinely wants to educate the masses about investing and their personal finances. But bear in mind that this book is clearly targeted to the beginner, and is even a bit overly paternalistic at times towards the beginning investor. I'm aware that this is part of the "Dummies" series, but I think Mr Tyson may have perhaps taken that part too literally. Most books in the Dummies series aim for simplified, layman explanations... which is distinguishable from the assumption that the readers are actually dummies or are otherwise incapable of truly learning/mastering the topic they are reading about, in this case.

The biggest pro/praise I have for this book is that Tyson lays out a simple way to approach investing. His method will keep individuals out of trouble and not erode the principal of their investments. He advises against the dangers of being overly unrealistic and the pitfalls associated with trying to get rich quick on the stock market. Further, Tyson discusses stocks, bonds, mutual funds, and the like. You get at least an overall picture of the various instruments available in the investing world. This is a very basic overview, however, as the author does not proceed to discuss concepts such as leverage, options, and futures. But perhaps for a beginner's book, his coverage is appropriate.
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49 of 60 people found the following review helpful By Dgy on October 4, 2011
Format: Paperback Verified Purchase
A sensational masterpiece that exceeds expectations. Originally, I thought it was a simple guide to the understanding of investments. After absorbing the information, I quickly realized that my conversations on these topics had improved drastically. Whoever said that investing was strictly for CFO's of major corporations was extremely incorrect in the matter. Eric delivers the message in a dramatic way using a combination of both pictures and words. Now I feel comfortable investing, and earning a living from my investments.
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13 of 14 people found the following review helpful By Marcy on April 22, 2012
Format: Paperback
I have bought many of the "For Dummies" books, and this one, like the others is as advertised. It gives any excellent, summary of many of the issues and challenges of the subject. It's written clearly, and anticipates many of the questions I and I assume other people have. The book is very readable and understandable despite the dryness of the topic. It repeatedly makes you ask yourself what you want to invest for (income or retirement) and what your tolerance for risk might be. These are questions that the author wants you to consider. Unlike other "For Dummies" books, while it approaches it's subject with humor, this one has less of the cheeky, almost forced humor found in some of the other books, which you may or may not prefer. Keep in mind that it is for absolute beginners, but these days, all potential investors, new or experienced, need to enter cautiously and with good information.
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14 of 16 people found the following review helpful By cam on December 17, 2011
Format: Paperback Verified Purchase
I found this book to be very helpful for the beginner. Easy to understand and covers some great information. I had bought one of the other dummy books and it was very helpful with financial information.
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8 of 9 people found the following review helpful By GS on January 9, 2013
Format: Paperback Verified Purchase
I'm not a novice but still wanted to read this to see what a professional views as important to include in a book that provides an introduction to investing. Although many people might not consider themselves beginners, I would still recommend they read this book. There are many basic investing principles that we forget in our hectic and busy lives. It helps to read books like these so we remain in the correct mindset and are on the right path. There is a lot of information and principles to absorb for a novice. If you forget some things or don't remember a lot after reading it, this book is the perfect candidate to be read twice or even three times to have that foundational knowledge and wisdom engrained in you.

The material in chapters 10-15 (real estate/small business) does not apply to me so I skipped it. Since I already own my home with the mortgage paid I don't have any interest in purchasing additional property or investing in real estate. I also don't have an interest at this time in starting a business or investing in an existing business. Its not to say I won't be open to these options in the future its just that I don't think they have to be an essential part to everyone's investing plan as the author asserts. Everyone's situation is different.

I disagree with Fidelity not being mentioned as one of the better brokers due to the author not believing "their fees are justified unless you want to do business with a broker that maintains a branch office". Except for the high $75 fee for trading non-Fidelity mutual funds, I'm not sure what he is referring to with regard to high transaction fees. Trades of ETFs and stocks are $7.95, Fidelity mutual funds have no trading fee, 30 of BlackRock's iShares ETFs trade free and the cash management account has no fees whatsoever.
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