Investing in Information Technology: A Decision-Making Guide for Businss and Technology Managers [Hardcover]

Bill Bysinger (Author), Ken Knight (Author)

Book Description

Publication Date: October 17, 1996 | ISBN-10: 0471287881 | ISBN-13: 978-0471287889 | Edition: 1

Advance Praise for Investing in Information Technology "Investing in Information Technology presents a dialogue between technology and business that is delightful to read, and vital to achieving the technology payoff that everyone is striving for. The authors show how and why the two groups must work closely together to be competitive in today's business-world." --Al Erisman, Director of Technology The Boeing Company "Bill Bysinger and Ken Knight lay out the two important facts about investing in information technology. First, it's about business, not technology. Second, time is of the essence. This book's insights on customer focus, managing change, and "selling" in business terms should be taken seriously by every IT manager." --Ingvar Petursson, Vice President, Information Services King County Medical (former CIO of AT&T Wireless) "The authors have provided a road map for closing the gap between the management generation and the information generation. By emphasizing the rewards of 'enterprise benefits' and developing a formula for success, they have brought IT decision-making into bottom line focus. Having been a CIO and CEO of several corporations, I can personally identify with this book. It is a paradigm for success without the pitfalls." --Dave Lindstrom, Principal Partners in Business "I continue to be amazed at the reluctance of CEO's in both large and small companies to tame the technology monster for their own competitive advantage. Investing in Information Technology provides managers with a simple approach to IT investment and gives them welcome relief to an otherwise daunting challenge." --George Toles, President The Toles Company

Editorial Reviews

From the Back Cover

Advance Praise for Investing in Information Technology "Investing in Information Technology presents a dialogue between technology and business that is delightful to read, and vital to achieving the technology payoff that everyone is striving for. The authors show how and why the two groups must work closely together to be competitive in today’s business-world." —Al Erisman, Director of Technology The Boeing Company "Bill Bysinger and Ken Knight lay out the two important facts about investing in information technology. First, it’s about business, not technology. Second, time is of the essence. This book’s insights on customer focus, managing change, and "selling" in business terms should be taken seriously by every IT manager." —Ingvar Petursson, Vice President, Information Services King County Medical (former CIO of AT&T Wireless) "The authors have provided a road map for closing the gap between the management generation and the information generation. By emphasizing the rewards of ‘enterprise benefits’ and developing a formula for success, they have brought IT decision-making into bottom line focus. Having been a CIO and CEO of several corporations, I can personally identify with this book. It is a paradigm for success without the pitfalls." —Dave Lindstrom, Principal Partners in Business "I continue to be amazed at the reluctance of CEO’s in both large and small companies to tame the technology monster for their own competitive advantage. Investing in Information Technology provides managers with a simple approach to IT investment and gives them welcome relief to an otherwise daunting challenge." —George Toles, President The Toles Company

About the Author

About the Authors Bill Bysinger is a former CIO of Aldus Corporation and wall Data, and co-founder of Health Systems Technologies, a software company providing client-server systems for networked healthcare. He has over 15 years in technology management and is a frequent speaker at conferences on client-server development, process improvement for information systems, and other technical and information systems management topics. He holds a BBA and an MBA from the University of Missouri. Kenneth Knight is CEO and co-founder of Seattle Research Associates. With 20 years experience as a business manager and senior business executive, he served as Dean of the School of Business and is currently Professor of Management at Seattle Pacific University. In addition, he consults for a number of Fortune 500 companies. He holds a B.S. from Yale University and a M.S. and Ph.D from Carnegie-Mellon University.

Product Details

• Hardcover: 222 pages
• Publisher: Wiley; 1 edition (October 17, 1996)
• Language: English
• ISBN-10: 0471287881
• ISBN-13: 978-0471287889
• Product Dimensions: 9 x 6.4 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,011,487 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 14 people found the following review helpful:

5.0 out of 5 stars Tells exactly how to pitch projects with high ROI, February 15, 1998

By 

[e-mail] (Seattle) - See all my reviews

This review is from: Investing in Information Technology: A Decision-Making Guide for Businss and Technology Managers (Hardcover)

I am using the authors excellent techniques to show why the large company I work for can get 1500% return on investment. The techniques used by the authors jump past the barrier in IT divisions to keep annual increases in spending to 5%. The books shows how to make a project so that the top officers can clearly see a quick ROI. One point that they make is that each project should not be longer than 90 days.