Customer Reviews

Investing in the New Europe

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For a world political & economic power, Americans can be remarkably parochial. Uhlfelder's book is a valuable introduction to the huge European market, and some well-chosen major players. It comes as a surprise to many Americans just how world class many of the companies operating from there are. To continue to be successful, it is incumbent on Americans not to be complacent about foreign competition - look how Nokia sneaked up and overtook Motorola.

Eric Uhlfelder's book could be titled "Europe 101: An Introduction for Americans." European readers will not gain much by reading this work, which is filled with the very basic basics of Europe's politics, economies and companies. But for Americans looking to diversify their newly constructed stock portfolios, it is a valuable resource, profiling the EU and the economic strengths and weaknesses of EU and non-EU countries. The book also profiles key companies, such as Nokia, SAP, Adecco and others, and discusses which individual stocks and mutual funds you should acquire. We [...] recommend this interesting primer to Yankee readers, who might be surprised to learn how fast Ireland is growing, how much Austria's fling with the far right cost the country and how a French utility firm is positioned to take over the world.