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Investing in a Sustainable World: Why GREEN Is the New Color of Money on Wall Street Hardcover – November 12, 2008
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“…makes a strong business case for taking environmental and social considerations into account in the investment process… “
“…clearly an important book, well presented, and very well written..The book is a banquet of fresh ideas and optimistic opportunities…”
Inland Empire Business Journal
Selected as on the best books of 2009 by CEO Refresher.com
For business and investors, there’s no doubt about it: The smart money is going green...and the growing movement toward ecologically forward-thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that socially responsible organizations aren’t just doing the right thing for the environment, they are also paying off financially, making their investors money and increasing the bottom line.
Investing in a Sustainable World offers clear proof, through facts, figures, and hard documentation, that “going green” leads directly to better stock market performance...and that investors and companies who ignore it will, in fact, lose money. The book reveals the most powerful global megatrends—from the ongoing focus on emerging markets to natural resource depletion—which are transforming the very basis on which companies will compete, and offers an approach to sustainability-enhanced investing beneficial to both investors and companies.
Revolutionary and backed by undeniable statistics, this book shows the clear link between sustainability initiatives and clear-cut profitability.
Top Customer Reviews
The author is the founder of Innovest, one of the top-rated sustainability investment research firms in the world. The book essentially proves that single bottom line accounting and traditional measures are simply insufficient. So-called "intangibles" -- including such central sustainability concerns as environmental risk, human health and safety, basic rights, and principles of effective governance such as stakeholder engagement and transparency -- must be included "as if" they will translate in lasting success.
Finally a book that can shift our assumptions about what works now and what will likely continue to yield "triple bottom line" rewards in the years to come.
A must read!
Let's take BP as an example:
The authors are "not recommending the wholesale divestment of companies simply because they are in high-impact sectors, such as oil and gas; that is the approach of the traditional SRI, which [they] categorically reject" [emphasis in the original]. BP is cited as an example of an oil company not to reject because it is "making substantial strategic investments in "sustainability-friendly" energy technologies, such as solar, wind and biomass".
So, having read this book you might have taken their recommendation to reconsider buying BP stock. And where would you be now? You would have supported the company that is causing so much damage to our environment, and you would have lost a lot of money.
The problem is that we have accepted the destructive belief that it's OK that corporations only legal requirement is to make money for their owners/investors. They are, therefore, legally required to externalize costs wherever possible and governments have become accomplices in this, allowing corporations to dump waste into our environment and use up our resources without having to pay for the privilege.Read more ›