Customer Reviews

Investment Megatrends

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Most investors probably have a feel for the megatrends discussed. It was comforting to hear from such a successful pundit that the trends are intact. Offering stock choices that will benefit from the megatrends offered minimal value to this reader. My general feel is the the author didn't try very hard and was cashing in on his reputation. I would not recommend the book and have not shared it with fellow investors.

buying this book is bad investment, demorgrapics says people are growing old, so buy cannon because the old people will buy its cameras to take photos of their grandchildren, what kind of logic is that? is it a safer bet to buy companies making adult diapers?

Dr. Froehlich's uninspiring book on global megatrends leaves much to be desired by the initiated trader and investor. First of all, as I have to agree with the previous post, most of the megatrends here are very well circulated (with the exception of the aging of the Japanese population) in the media, so it is not like the author is describing ground-breaking trends.

Furthermore, the stocks that he recommends for his "MegaTrend Portfolio" left me with the feeling that the author spent little time in researching new and innovative ideas. He merely came up with names that most traders/investors are familiar with and that are wide enough in scope to fulfill his view on a megatrend.

Bottom line, the book gives a sense to the reader that it is clearly written to the Kiplinger's Personal Finance & Money Magazine set, with almost no regard to the professional. As a suggestion, the author should have classifed his "Megatrend Portfolio" in various classes based on sophistication and risk tolerance, i.e. low risk, moderate risk and high/aggressive risk. This would have been a good showing by the author to address the myriad levels of sophistication of his readers.

Bob Froehlich is a frequent guest on television shows and, indeed, the level of investment analysis he presents in this book is perfect for that medium. He offers basic information about demographic science; he accompanies this discussion with references to history and economics that even the most committed couch potato will find comfortably familiar and he seasons his fact salad with catchy soundbites and slogans. Then he offers specific stock-purchase recommendations. Froehlich's train of thought is not always clear, and his recommendations sometimes seem off base or even a bit risky, but we appreciate the accessibility of his analysis and his application of demographic theory. Examples and an appendix listing Web sites increase the book's usefulness. If you're new to investing, start your library with this introduction - but make sure to supplement it with other books for more advanced investors.