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I did not find this a particularly helpful book --- tended to focus, even in the further reading, on the author's own work and seemed to ignore other insights. Read morePublished 13 months ago by S R Walkley
The book's structure is well designed and easy to follow. ROI Model and the connections between all steps is explained in detail with examples. Read morePublished on July 16, 2013 by Müge Arslan
Very good book. A necessary discussion topic in today's environment where everything in business is scrutinized more than ever for ROI. Read morePublished on July 14, 2009 by Kathi Laughman