Gain a clear understanding of today's most important investment topics--from the fundamentals you need to prepare for the CFP exam to more advanced issues that will help you develop strong investment skills for today's business world. Mayo's INVESTMENTS: AN INTRODUCTION, 9e--the text of choice for the College of Financial Planning--minimizes the focus on math for a clear, user-friendly presentation. You'll learn to make sound investment decisions with this book's emphasis on the individual financial planner's perspective and the fresh, ongoing Financial Advisor's Investment Case that continues throughout each chapter. Internet assignments demonstrate how to use technology for actual investments, while expanded coverage of key topics such as stock valuation ratios, stock repurchases and dividend payments, and globalization of financial markets prepares you for tomorrow's investment challenges. A new CengageNOW online learning system with a personalized study plan helps you maximize study and earn the grade you want. The book's Thomson ONE™-Business School Edition lets you access the same financial analysis tool used on Wall Street every day. Whether you are preparing for a career in finance or general business, INVESTMENTS, 9e, offers the engaging investment details that will further your success in this course and beyond.
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About the Author
Author and educator Dr. Herbert Mayo has written several successful books focused on finance issues and investment opportunities. Dr. Mayo currently teaches finance at The College of New Jersey and serves as Director of Accreditation. He earned his Ph.D. from Rutgers University and his undergraduate degrees from the University of North Carolina at Chapel Hill. Married with three children, Dr. Mayo resides in rural New Jersey where he enjoys classical music, playing the piano, Welsh Pembroke Corgis, and gardening. He also serves on the Board of Trustees of the Opera Festival of New Jersey.
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Most Helpful Customer Reviews
20 of 23 people found the following review helpful:
4.0 out of 5 stars
Excellent review of all possible finance instruments,
By A Customer
This review is from: Investments: An Introduction (The Dryden Press Series in Finance) (Hardcover)
It is a text book vs a simple reading book, however the author has done an excellent job of presenting the concepts in simple to understand format. With well writtem text and informative graphs the concepts easy to understand. Covers all types in investments instruments from stocks, bonds, options, futures and portfolio construction.
11 of 12 people found the following review helpful:
4.0 out of 5 stars
Solid Introductory Investment Textbook,
By Scuba Diver (Boston, MA) - See all my reviews
This review is from: Investments: An Introduction (with Thomson ONE - Business School Edition) (Hardcover)
Mayo's "Investments" captures nearly all the relevant subjects in an increasingly complex financial frontier from simple debt instruments and equity issues to complex option strategies. I would have liked to see further mention of hedge funds though, as significant money seems to be pouring into these instruments and the student of investing would gain by knowing more about the various strategies they employ and the trading mechanisms used. Ditto for Exchange Traded Funds (ETFs). With that said, though, Mayo does a fine job providing a comprehensive basis on the investment world. Solid reference book. Strong 4 Stars.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
One of the best basic finance textbooks,
Amazon Verified Purchase(What's this?)
This review is from: Investments: An Introduction (with Thomson ONE - Business School Edition and Stock-Trak Coupon) (Hardcover)
Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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nonfinancial assets, capital asset pricing model, efficient market context, portfolio standard deviation, sell signal, split coupon bonds, tax efficiency index, appropriate capital gains tax, time value problems, reinvestment rate risk, instruct the calculator, arbitrage assures, protective call, nonconvertible debt, percent federal income tax bracket, option approaches expiration, negatively sloped yield curve, strategies using options, given risk class, common stock rises, federal government securities, superior investment results, ordinary annuity, official reserve account, programmed trading Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cengage Learning, All Rights Reserved, Federal Reserve, Function Key Answer, The Valuation of Fixed-Income Securities, Natural Resources, Analysis of Financial Statements, United States, Ginnie Mae, New York, Dow Jones, Government Securities, Value Line, The Valuation of Common Stock, The Bond Market, The Time Value of Money, Function Key Data, The Tax Environment, The Financial Advisor's Investment Case, Hershey Foods, Journal of Finance, The Creation of Financial Assests, Financial Analysts Journal, Merrill Lynch, Year Source Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
nonfinancial assets, capital asset pricing model, efficient market context, portfolio standard deviation, sell signal, split coupon bonds, tax efficiency index, appropriate capital gains tax, time value problems, reinvestment rate risk, instruct the calculator, arbitrage assures, protective call, nonconvertible debt, percent federal income tax bracket, option approaches expiration, negatively sloped yield curve, strategies using options, given risk class, common stock rises, federal government securities, superior investment results, ordinary annuity, official reserve account, programmed trading Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cengage Learning, All Rights Reserved, Federal Reserve, Function Key Answer, The Valuation of Fixed-Income Securities, Natural Resources, Analysis of Financial Statements, United States, Ginnie Mae, New York, Dow Jones, Government Securities, Value Line, The Valuation of Common Stock, The Bond Market, The Time Value of Money, Function Key Data, The Tax Environment, The Financial Advisor's Investment Case, Hershey Foods, Journal of Finance, The Creation of Financial Assests, Financial Analysts Journal, Merrill Lynch, Year Source Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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