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Investments: An Introduction (with Thomson ONE - Business School Edition and Stock-Trak Coupon) Hardcover – April 16, 2010

ISBN-13: 978-0538452090 ISBN-10: 0538452099 Edition: 10th
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Editorial Reviews

About the Author

Dr. Herbert Mayo teaches finance at The College of New Jersey and is a former Director of Accreditation. A well-respected author and experienced educator, he has written several successful books focusing on critical finance issues and today's investment opportunities. He earned his PhD from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill.
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Product Details

  • Hardcover: 768 pages
  • Publisher: Cengage Learning; 10 edition (April 16, 2010)
  • Language: English
  • ISBN-10: 0538452099
  • ISBN-13: 978-0538452090
  • Product Dimensions: 10.2 x 8.2 x 1.2 inches
  • Shipping Weight: 3.4 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #445,628 in Books (See Top 100 in Books)

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Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

22 of 25 people found the following review helpful By A Customer on May 19, 1999
Format: Hardcover
It is a text book vs a simple reading book, however the author has done an excellent job of presenting the concepts in simple to understand format. With well writtem text and informative graphs the concepts easy to understand. Covers all types in investments instruments from stocks, bonds, options, futures and portfolio construction.
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13 of 14 people found the following review helpful By Scuba Diver on October 19, 2005
Format: Hardcover
Mayo's "Investments" captures nearly all the relevant subjects in an increasingly complex financial frontier from simple debt instruments and equity issues to complex option strategies. I would have liked to see further mention of hedge funds though, as significant money seems to be pouring into these instruments and the student of investing would gain by knowing more about the various strategies they employ and the trading mechanisms used. Ditto for Exchange Traded Funds (ETFs). With that said, though, Mayo does a fine job providing a comprehensive basis on the investment world. Solid reference book. Strong 4 Stars.
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5 of 5 people found the following review helpful By Frederick P. Bartlett on December 30, 2007
Format: Hardcover Verified Purchase
Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.
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5 of 6 people found the following review helpful By H. MCCARTHY on November 29, 2011
Format: Kindle Edition Verified Purchase
I HAD to buy this for my Investment class at school and I have to say it's very well written. I already have a Series 7 and 66 so this class is just a refresher. After passing the 7 I feel I am very well qualified to review this book. It's great for a person who doesn't know much about investments but wants to learn more without an individual author's tip and perspective on what investments are best. The layout is logical and the author does a great job of making the material easy for anyone to understand.

If you buy the book for your kindle (or rent it) you can search for keywords. This is especially helpful if you take an online class and need to find things quickly for a test.
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7 of 9 people found the following review helpful By Brandark Bob on September 10, 2009
Format: Hardcover
Bought the book off Amazon instead of the campus bookstore. HOWEVER, the campus bookstore had bundled their book with the CengageNOW online study tool, which cost me another $69.99 seperately so I could do the online course assignments. Just double check what is needed beforehand. Nowhere in my course syllabus was the online study tool noted as being required.
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2 of 2 people found the following review helpful By Anthony V. Palmioto on October 2, 2009
Format: Hardcover Verified Purchase
Great book for finance students looking for a brief overview for everything there is to know!
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Format: Hardcover Verified Purchase
Wow, they call this an introduction? This is a super-thorough and detailed book. The author clearly has immense knowledge. If you are using this as a supplement to classroom instruction, I highly recommend it. If you are planning to learn investing on your own, I dunno...I don't know if it's the author or the subject material, but I found some of the concepts to be difficult to grasp.
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By Some Guy on March 15, 2014
Format: Hardcover Verified Purchase
Bought for school for a class requirement. Was a good read. Not one of the books I will sell back. That said, wish they had a paperback version to cut costs.
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