Customer Reviews

Investor Relations: The Art of Communicating Value--Four Basic Steps to a Successful IR Program & Creating the Ultimate Communications Platform

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I would recommend this book for people who want a very practical "recipe" on the key communication pieces to produce for a comprehensive investor relations campaign, the key elements of a good shareholder letter, the key elements of an investor relations section on the corporate website. It also nicely explains what to consider to show company value and investment considerations for investors. It has a lot of practical check lists. The only negative, I wish the book was more substantial... it is a short book...The publisher should note that there is a huge mistake on the first page of the book where it says "undervalued" where it should say "overvalued"...

I provide communication support for a large company. Even though my role is largely internal communications, with some media relations support, I interface with a lot of other groups, including investor relations. This book was a nice intro to the subject (goals and strategies) of investor relations. It's a small book with lots of specific examples based on cheesy, fictional companies. I found it informative. Not, I suspect, a book for some with any significant background in the field.