From the Inside Flap
Investor Relations for the Emerging Company
Going public is the biggest step an emerging company can take in its search for capital, and although your company may be ready to go public, will you-as a director or officer-be ready to face the unique challenges of investor relations that will appear, literally, overnight?
Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price. With the changes in the current economic environment, emerging companies require an authoritative, well-researched, and honest guide to building and maintaining a large shareholder base. Investor Relations for the Emerging Company provides enduring advice, insight, and procedures that will help you communicate, legally and ethically, your commitment to enhancing shareholder value.
Divided into three complementary parts-The Investor Universe, Compliance and Disclosure, and Corporate Practices-this comprehensive book guides you through the process of business life after the initial public offering. You'll gain a firm understanding of the organizations, institutions, mechanics, and behavior of capital markets from the authors' discussions about portfolio managers, institutional investors, and regulations. SEC Regulation FD is discussed in several chapters.
Investor Relations for the Emerging Company also serves as a procedural guide to the what, how, and when of reporting and disclosure, by focusing on how best to implement compliance. Rounding out this extensively researched and practical guide to investor relations is a detailed description of how to operate an effective investor relations program within your company's budgetary constraints-from setting up an investor relations department to best practices for news releases, conference calls, and presentations.
The transition from a private to a public company has its challenges, but if your company can effectively communicate its commitment to enhancing shareholder value, you will enjoy the competitive advantage of sustained growth. Let Investor Relations for the Emerging Company show you how to operate effectively and profitably within this new environment, and make your transition into the public eye a smooth one.
From the Back Cover
Investor Relations for the Emerging Company
"This book is sure to be an eye-opener for many emerging company executives and directors. As an institutional investor, I am happy to recommend it. The authors highlight the realities of today's capital markets, and illustrate what you should do in order to gain institutional investor recognition. Teaching company owners how to sell their story makes our job of finding undiscovered gems that much easier ."
-Douglas K. Harman, CPA, CFA
Harman Investment Advisors
"This work is a forthright primer on investor relations and the rigors of the public capital markets. It is a must read for those who want to avoid pitfalls when encountering lazy analysts and reporters, overzealous regulators, and the hot money crowd."
-Kenneth L. Lucas, Chief Financial Officer
Univance Telecommunications, Inc.
