From the Inside Flap
"Our view of the world is that IR strategy, focused on long-term equity value, should be a force in all corporate communications decisions."
—From the Preface
Almost every day, Corporate America's best management teams put investor relations (IR) in the hands of professionals who don't have the appropriate experience. In some cases, choosing the wrong investor relations support system has destroyed management's credibility; in other cases, it has squandered hundreds of millions of dollars in shareholder value.
After almost a decade of watching corporate communication blunders cost shareholders and companies billions of dollars in market capitalization, former Wall Street equity analysts Thomas Ryan and Chad Jacobs knew it was time to create a more professional, strategic, and capable approach to IR. As experts on the complicated relationship between corporations and the investment community and as founders of Integrated Corporate Relations, Ryan and Jacobs have helped numerous CEOs and CFOs define the tangibles and intangibles of valuation; package a company's story for Wall Street; and navigate the nuances of capital markets dialogue to maximize equity value.
Now, in Using Investor Relations to Maximize Equity Valuation, Ryan and Jacobs reveal the capital market strategies and tactical operation tools they employ to help their clients. Divided into four comprehensive parts, this book illustrates how IR can be used to lead a strategic communications effort to preserve or enhance corporate value as well as lower a company's cost of capital.
Filled with in-depth insight and practical advice, Using Investor Relations to Maximize Equity Valuation:
Part I: Provides a quick overview of the capital markets—the arena, its players, and how IR works with all of these constituents
Part II: Covers the current environment, including what happened during the boom and bust, the rules that surfaced, and the current regulatory environment
Part III: Looks at the basics of IR, including administrative and strategic tasks, internal and external communications, and the changes occuring
Part IV: Presents IR in multiple dimensions and reveals the practices that marry IR, corporate communications, corporate strategy, and ultimately equity value
Whether you're a corporate executive, an investor relations officer, analyst, banker, or investor, Using Investor Relations to Maximize Equity Valuation will show you why IR should be at the forefront of any financial communications strategy and how implementing an effective plan can translate into millions in additional market capitalization.
From the Back Cover
Using Investor Relations to Maximize Equity Valuation
"Ryan and Jacobs provide a much-needed and valuable road map that should help CEOs and CFOs navigate the capital markets landscape. Not only do they address the traditional Investor Relations responsibilities, but also the often misunderstood relationships between the sell-side analyst, investment bankers, capital markets, and buy-side investors that company management often don't see."
—William Schmitt, Senior Equity Analyst, CIBC
"By employing former analysts as investor relations specialists, Integrated Corporate Relations (ICR) has raised the bar in the investor relations field."
—Patrick McCormack, CFA, Portfolio Manager, Tiger Consumer Partners, LP
"The team at ICR has created an important, strategic, value-added service for management teams as well as Wall Street investors and analysts. Their capital markets experience, vast sector knowledge, and wealth of relationships allow them to play a dynamic role that is unparalleled in the investor relations and corporate communications industry."
—Joe Teklits, Director, Sr. Research Analyst—Apparel and Retail, Wachovia Capital Markets, LLC
"We've found that ICR truly delivers superior, strategic investor relations counsel due to their high-level capital markets backgrounds. They assess every situation with an eye on long-term equity value, and for that reason, their viewpoint syncs perfectly with our Board of Directors and management. Unlike many firms that claim superior knowledge in the field, ICR actually wrote the book."
—Rick Rosenfield, co-CEO of California Pizza Kitchen
