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Invitations [Illustrated] [Hardcover]

Marc Friedland (Author)
4.4 out of 5 stars  See all reviews (7 customer reviews)


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Book Description

November 3, 1998
Discover how Hollywood celebrities and multinational corporations host with style the most-talked-about, celebrated parties and special events: by sending a captivating invitation.

Marc Friedland and his company, Creative Intelligence, create invitations that go well beyond noting the date, time, and place. Their unique designs and clever wording raise anticipation, set the party's tone, demand a "must attend" response, and leave the guest with a treasured memento long after the event is over. Drawing upon one-of-a-kind pieces created for his star-studded client list, including Kenny G, Quincy Jones, Dustin Hoffman, and many others, Marc offers his secrets and tips to every type of party thrower. Whether you are hosting an at-home bridal shower, sending moving announcements, or organizing a fund-raising gala, invitations by Marc Friedland will answer any question, from ones on calligraphy styles to others about thank-you note etiquette. And since each chapter is devoted to life's most celebrated occasions--births, anniversaries, weddings, holidays, and more--it is easy to tailor an invitation to the specific needs of an event and its host. Striking color photographs capture Marc's trademark style and unusual approach, making this book a pleasure to read and refer to for years, and parties, to come.

Never again worry that no one will show up at your important event. Learn the Art of inviting from the most widely respected invitation designer working today. With Invitations by March Friedland, you can announce your next celebration with style.


Editorial Reviews

From the Inside Flap

Discover how Hollywood celebrities and multinational corporations host with style the most-talked-about, celebrated parties and special events: by sending a captivating invitation.

Marc Friedland and his company, Creative Intelligence, create invitations that go well beyond noting the date, time, and place. Their unique designs and clever wording raise anticipation, set the party's tone, demand a "must attend" response, and leave the guest with a treasured memento long after the event is over. Drawing upon one-of-a-kind pieces created for his star-studded client list, including Kenny G, Quincy Jones, Dustin Hoffman, and many others, Marc offers his secrets and tips to every type of party thrower. Whether you are hosting an at-home bridal shower, sending moving announcements, or organizing a fund-raising gala, invitations by Marc Friedland will answer any question, from ones on calligraphy styles to others about thank-you note etiquette. And since each chapter is devoted to life's most celebrated occasions--births, anniversaries, weddings, holidays, and more--it is easy to tailor an invitation to the specific needs of an event and its host. Striking color photographs capture Marc's trademark style and unusual approach, making this book a pleasure to read and refer to for years, and parties, to come.

Never again worry that no one will show up at your important event. Learn the Art of inviting from the most widely respected invitation designer working today. With Invitations by March Friedland, you can announce your next celebration with style.

About the Author

Marc Friedland heads America's premier company for social marketing, Creative Intelligence, which has created invitations and visual branding for hundreds of corporate clients, celebrities, and charitable organizations, including Universal Studios, Rita Wilson and Tom Hanks, the Museum of Contemporary Art, and many others. Friedland also designs a retail collection sold by Neiman Marcus, Bergdorf Goodman, and other fine stationers across the U.S. His work has been featured in InStyle, Vogue, Premiere, and the New York Times. He lives in Beverly Hills, California.

Product Details

  • Hardcover: 96 pages
  • Publisher: Clarkson Potter; 1st edition (November 3, 1998)
  • Language: English
  • ISBN-10: 0609603035
  • ISBN-13: 978-0609603031
  • Product Dimensions: 10 x 7.4 x 0.5 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,354,997 in Books (See Top 100 in Books)

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Customer Reviews

7 Reviews
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Average Customer Review
4.4 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

13 of 15 people found the following review helpful:
5.0 out of 5 stars A real treasure chest of inspiration & ideas!, March 21, 1999
By 
JsHappyMommy (Southern California ,United States) - See all my reviews
This review is from: Invitations (Hardcover)
I'm an everyday person and a young, busy professional but when I'm entertaining, I want every personal and social event that I put on to have a touch of the extraordinary...otherwise, why bother?

Some might think that this is just a "vanity piece" but the ideas in this book aren't really there for you to duplicate; they show you what "can be" and offer a wealth of inspiration to those of us who don't want to send out pre-packaged Hallmark invites!

After getting this book a few weeks ago, I've lent it out twice and I've already adapted an idea or two from the book and also created some of my own to put extraordinary, unique touches on my wedding and pre-wedding party invites and print materials...and so can you!

As far as I'm concerned, the details he includes about the expensive celebrity parties are a fringe benefit...It doesn't mean that special invites are reserved for such lavish events. It's just an added touch of fun gossipy stuff like you'd see in "People" or "In Style" magazines!

Great job Marc Friedland!

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13 of 16 people found the following review helpful:
1.0 out of 5 stars A vanity piece--no real tips or suggestions for the reader., January 28, 1999
By A Customer
This review is from: Invitations (Hardcover)
While his work is lovely, I was hoping to find suggestions I could use to jumpstart my own creative ideas, not examine his portfolio. Regrettably, all examples in this book could only be accomplished by hiring a team of designers. If you've got a creative bug and want to craft your own simple, modest, engaging invitations and you're looking for some inspiration, some groovy "how-to"--Forget this book. There's nothing here you can actually implement.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Awsome Ideas!, March 20, 2002
This review is from: Invitations (Hardcover)
I Rented this book from my local library. I jumped into it when i was asked to create my sister's wedding invitations. I got some awsome ideas from this book. Yes it is true that not all of the things in this book can be done by one person with out a professional team or printer, however, if you're clever enough you can still pull pieces and parts to put together your own.
The wedding invitations I made were a success and now everyone is talking about them! The invitations are the first impression people get about your party so it is very important to make them believe they have to attend!
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