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3 Reviews
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13 of 13 people found the following review helpful:
5.0 out of 5 stars
an eye opener, coca cola and nazi germany: two strong brands,
By
This review is from: Iron Fists: Branding the 20th-Century Totalitarian State (Hardcover)
Steven Heller's "Iron Fists" makes a sophisticated and visually arresting comparison between modern corporate-branding strategies - slogans, mascots, jingles and the rest - and those adopted by "four of the most destructive 20th-century totalitarian regimes": Nazi Germany, Fascist Italy, the Soviet Union under Lenin and Stalin, and Mao's China. As he pursues his four "case studies," Heller, by means of unsettling images and shrewd analysis, amply restores the vileness to branding.
8 of 9 people found the following review helpful:
5.0 out of 5 stars
dictators and graphic design,
By Mauricio Quiroga I. Websites "I Love Doing We... (houston, TX USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Iron Fists: Branding the 20th-Century Totalitarian State (Hardcover)
This is a great book that any graphic designer or history lover should have. It tells you how Hitler, Mussolini, Lenin and the chinese leaders were capable to move and brainwash the population of their respective countries by using the propaganda.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Amazing!! Ten stars!,
Amazon Verified Purchase(What's this?)
This review is from: Iron Fists: Branding the 20th Century Totalitarian State (Paperback)
The book it's a jewel itself!, an historic journey through totalitarian propaganda.
Must say that Pheidon books are all remarkables, the quality it's brilliant. Maybe the best book i own. |
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Iron Fists: Branding the 20th-Century Totalitarian State by Steven Heller (Hardcover - December 1, 2008)
Used & New from: $52.38
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