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8 Reviews
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15 of 15 people found the following review helpful
5.0 out of 5 stars an eye opener, coca cola and nazi germany: two strong brands, August 11, 2008
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This review is from: Iron Fists: Branding the 20th-Century Totalitarian State (Hardcover)
Steven Heller's "Iron Fists" makes a sophisticated and visually arresting comparison between modern corporate-branding strategies - slogans, mascots, jingles and the rest - and those adopted by "four of the most destructive 20th-century totalitarian regimes": Nazi Germany, Fascist Italy, the Soviet Union under Lenin and Stalin, and Mao's China. As he pursues his four "case studies," Heller, by means of unsettling images and shrewd analysis, amply restores the vileness to branding.
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9 of 11 people found the following review helpful
5.0 out of 5 stars dictators and graphic design, September 8, 2008
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This review is from: Iron Fists: Branding the 20th-Century Totalitarian State (Hardcover)
This is a great book that any graphic designer or history lover should have. It tells you how Hitler, Mussolini, Lenin and the chinese leaders were capable to move and brainwash the population of their respective countries by using the propaganda.
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2 of 2 people found the following review helpful
5.0 out of 5 stars The enforcement mechanism of totalitarianism, May 27, 2012
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A fascinating book, Iron Fists looks at the way in which Nazi Germany, Fascist Italy, Soviet Russia and Mao's China created cultural environments which promoted the state through the use of what we now call branding. Lavishly illustrated with artwork and photographs the book also includes instructional material the regimes created in order to provide consistency of the brand. Without going into too much detail the book also discussed the cult of personalities surrounding Hitler, Lenin, Stalin, Mussolini and Mao, each of which were an integral part of their respective "brands." This is a neat book, a good collection of the "styles" without being a catalog, a discussion of totalitarian "branding" without becoming some sort of hyper-intellectual 500-page discourse. One thing I don't get is the black bars on the cover.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Heller never disappoints., May 8, 2014
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Well depicted, and explained treatise on the graphic design in totalitarian states.
Especially insightful was the intersection of the styles more broadly employed world wide.
Those interested in graphic design and the people who capably labor in anonymity have a great champion in Steven Heller and his several collaborators.
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5.0 out of 5 stars Amazing Book, August 21, 2013
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Juston Cole (NORMAN, OK, US) - See all my reviews
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This review is from: Iron Fists: Branding the 20th-Century Totalitarian State (Hardcover)
This book contains an incredible amount of detail on 19th Century totalitarian states. Great depth of research and a well spring of engaging imagery bring the content to life. This is definitely worth the price.
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3 of 5 people found the following review helpful
5.0 out of 5 stars Amazing!! Ten stars!, September 2, 2011
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Mauricio (montevideo, Uruguay) - See all my reviews
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The book it's a jewel itself!, an historic journey through totalitarian propaganda.
Must say that Pheidon books are all remarkables, the quality it's brilliant. Maybe the best book i own.
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5.0 out of 5 stars Difficult subject, unknown documents, great published, August 8, 2014
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Great book, good price, fast delivery
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0 of 1 people found the following review helpful
5.0 out of 5 stars Good Coffee Table Book, March 13, 2013
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This review is from: Iron Fists: Branding the 20th-Century Totalitarian State (Hardcover)
This is a great coffee table book and conversation starter. Much more interesting than having Home and Garden magazines scattered around the living room.
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Iron Fists: Branding the 20th-Century Totalitarian State
Iron Fists: Branding the 20th-Century Totalitarian State by Steven Heller (Hardcover - December 1, 2008)
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