Buy New
$28.41
Qty:1
  • List Price: $45.00
  • Save: $16.59 (37%)
FREE Shipping on orders over $35.
Only 18 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Iron Fists: Branding the ... has been added to your Cart
Sell yours for a Gift Card
We'll buy it for $11.07
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 6 images

Iron Fists: Branding the 20th Century Totalitarian State Paperback – April 20, 2011


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
$28.41
$25.66 $24.00

Miss Mayhem
"Causing 'Mayhem'"
Discover Miss Mayhem, Rachel Hawkins' fun, flirty sequel to Rebel Belle. Learn more | More Teen and Young Adult Reads
$28.41 FREE Shipping on orders over $35. Only 18 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

Iron Fists: Branding the 20th Century Totalitarian State + Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
Price for both: $53.40

Buy the selected items together
NO_CONTENT_IN_FEATURE

An Ember in the Ashes
"An Ember in the Ashes"
When Laia’s brother is arrested for treason, Laia is forced to make a decision. In exchange for help from rebels who promise to rescue her brother, she will risk her life to spy for them from within the Empire’s greatest military academy.Learn more | More in Teen and Young Adult

Product Details

  • Paperback: 224 pages
  • Publisher: Phaidon Press; Reprint edition (April 20, 2011)
  • Language: English
  • ISBN-10: 071486109X
  • ISBN-13: 978-0714861098
  • Product Dimensions: 10 x 1 x 11.5 inches
  • Shipping Weight: 3.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #582,461 in Books (See Top 100 in Books)

Editorial Reviews

Review

'a fascinating study of the power inherent in symbols and visual branding' Creative Review 'Heller's text throughout is splendid, neither assuming any prior knowledge of the history of these regimes nor pitching so low that it will bore the more informed reader. ... [Iron Fists] is a powerful achievement, one that fascinates, and leaves the reader sickened and unnerved by the fascination.' Icon 'The book looks amazing ... one opens the book with a genuine sense of seduced trepidation ... the great strength of this book lies in its coherence as an image essay, and you'd be hard-pushed to find such a comprehensive, considered display of documents that have shaped the modern political and cultural landscape ... Heller deserves considerable credit for this.' ArtReview 'Steven Heller's Iron Fists makes a sophisticated and visually arresting comparison between modern corporate-branding strategies -- slogans, mascots, jingles, and the rest -- and those adopted by 'four of the most destructive 20th century totalitarian regimes': Nazi Germany, Fascist Italy, the Soviet Union under Lenin and Stalin, and Mao's China [...] Iron Fists has the dimensions and dazzling illustrations of a coffee-table book [...] Heller's prose is as clear and uncluttered as the graphic design he admires.' The New York Times Book Review;

About the Author

Steven Heller is a Senior Art Director at the New York Times and co-chair of the MFA/Design program at the School of Visual Arts in New York. A respected authority in the design world, he has written and coauthored numerous publications, include Merz to Emigre and Beyond, also published by Phaidon.

Customer Reviews

5.0 out of 5 stars
5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See all 8 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

15 of 15 people found the following review helpful By A. M. Vliegenthart on August 11, 2008
Format: Hardcover
Steven Heller's "Iron Fists" makes a sophisticated and visually arresting comparison between modern corporate-branding strategies - slogans, mascots, jingles and the rest - and those adopted by "four of the most destructive 20th-century totalitarian regimes": Nazi Germany, Fascist Italy, the Soviet Union under Lenin and Stalin, and Mao's China. As he pursues his four "case studies," Heller, by means of unsettling images and shrewd analysis, amply restores the vileness to branding.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 11 people found the following review helpful By Mauricio Quiroga I. Websites on September 8, 2008
Format: Hardcover Verified Purchase
This is a great book that any graphic designer or history lover should have. It tells you how Hitler, Mussolini, Lenin and the chinese leaders were capable to move and brainwash the population of their respective countries by using the propaganda.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By James D. Crabtree VINE VOICE on May 27, 2012
Format: Paperback Verified Purchase
A fascinating book, Iron Fists looks at the way in which Nazi Germany, Fascist Italy, Soviet Russia and Mao's China created cultural environments which promoted the state through the use of what we now call branding. Lavishly illustrated with artwork and photographs the book also includes instructional material the regimes created in order to provide consistency of the brand. Without going into too much detail the book also discussed the cult of personalities surrounding Hitler, Lenin, Stalin, Mussolini and Mao, each of which were an integral part of their respective "brands." This is a neat book, a good collection of the "styles" without being a catalog, a discussion of totalitarian "branding" without becoming some sort of hyper-intellectual 500-page discourse. One thing I don't get is the black bars on the cover.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Big Billy on May 8, 2014
Format: Paperback Verified Purchase
Well depicted, and explained treatise on the graphic design in totalitarian states.
Especially insightful was the intersection of the styles more broadly employed world wide.
Those interested in graphic design and the people who capably labor in anonymity have a great champion in Steven Heller and his several collaborators.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Iron Fists: Branding the 20th Century Totalitarian State
This item: Iron Fists: Branding the 20th Century Totalitarian State
Price: $45.00 $28.41
Ships from and sold by Amazon.com