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Irresistible! Markets, Models, and Meta-Value in Consumer Electronics Hardcover – December 15, 2005

ISBN-13: 978-0131987586 ISBN-10: 0131987585 Edition: 1st

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Editorial Reviews

From the Back Cover

“The consumer electronics world sets a blistering pace for innovation, and anyone hoping to keep up–or take the lead–should read this book. Insightful and comprehensive, it maps out the industry terrain, and then points the way toward opportunities that lie ahead. Bailey and Wenzek have put together a compelling read on this fas­cinating global industry.”

–Tom Kelley, General Manager IDEO author, The Ten Faces of Innovation


“Consumer electronics is one of the largest, fastest growing, most exciting, and most ruthless markets in the global economy. And technology and innovation are pouring into the space at an accelerating pace. Unfortunately, many vendors are not making money. Maniacal focus on return on investment is the key to success, and this book provides thought-provoking ideas on how to drive it.”

–Mike Bingle, Managing Director Silver Lake Partners


“An industry built on the foundation of market dominance is being shaken up. In consumer electronics, those keystone companies that appraise the innovative value of niche players regain profitable growth. This book outlines what it takes to win in a turbulent ecosystem.”

–Marco Iansiti, Professor of Business Administration Harvard Business School


The consumer electronics industry is entering an era of extraordinary growth. The industry’s best companies will ride that wave to unprecedented success. But, today, many CE companies are struggling with business models that are simply untenable. They must change to survive: they must change even more dramatically to win.


In this book, two world-renowned consultants preview the industry’s future–from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You’ll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets. Whatever your role in the industry, this book will help you:


·   Make better decisions, find your differentiators, and focus on your key success drivers

·   Tap into the emergent “meta-value” that arises when technologies, devices, services, and content come together

·   Reach tomorrow’s smart, service-sensitive shopper: not just the “technology-hungry” customers

·   Widen margins by adding value consumers will pay for

·   Transform cost structures to support rapid growth and nonstop change

·   Sell into China, India, and other fast-growing emerging markets

·   Preview “telehealthcare”: the surprising application for the living room

·   Gain new insights into online gaming, smart home technology, and more

·   Discover the immense power of IBM’s Cell Broadband Engine processor–and the business opportunities it enables

·   Leverage embedded Linux to build more affordable, profitable, consumer-centric products

·   Develop higher-value software for connected consumer electronics

·   Differentiate products through state-of-the-art design and user interfaces

·   Discover what the industry’s “winners” will look like in five years–and how to be one of them  


The consumer electronics industry continues to grow at breakneck speed: from MP3 players to home healthcare devices, consumers are adopting new technologies faster than ever before. But most consumer electronics companies are struggling with razor-thin margins, or even losses. Their traditional business models simply aren’t working anymore. In Irresistible! Markets, Models, and Meta-Value in Consumer Electronics, IBM’s leading consumer electronic industry consultants reveal powerful new opportunities to profit–and offer realistic advice for leveraging them.


Drawing on their experience working with innovators from Helsinki to Osaka, the authors and contributors introduce revolutionary On Demand Business models for improving profitability, and identify tomorrow’s most profitable CE opportunities. They cover every element of success: technology, design, service, branding, channel strategies, and much more. Whether you’re an executive or engineer, strategist or entrepreneur, this book will help you find your differentiators, focus on your key success drivers–and become one of this industry’s big long-term winners!

About the Author

George Bailey is IBM’s Global Managing Partner for the Electronics industry consulting practice and a member of IBM’s senior leadership team. In this role, Mr. Bailey is responsible for managing over several billion of IBM’s business within the Electronics industry, which encompasses clients in consumer electronics, semiconductor, and telecommunications equipment manufacturing sectors, among others. Mr. Bailey leads a global network of thousands of employees focused on the Electronics industry, helping companies transform innovative ideas into bold, meaningful actions that drive business success and enhance enterprise value for our clients.


Mr. Bailey is an internationally recognized authority on strategic change and has led large-scale, multi-year transformational projects for progressive global companies. He is a sought-after speaker and has published numerous books, articles, and white papers.


Mr. Bailey received an M.A. from Pepperdine University and a M.B.A. from Drucker School of Management at Claremont College. He resides in Greenwich, Connecticut with his wife and four children. He won his division in the 1995 Transpacific yacht race and remains an avid sailor.


Dr. Hagen Wenzek is the Global Leader for the Electronics industry at the IBM Institute for Business Value (IBV). In this role, Dr. Wenzek is responsible for developing and deploying thought leadership in the Electronics industry. He generates the industry insight in the think tank environment of the IBV, in close collaboration with IBM account teams, clients, and academia, such as the Harvard Business School.


In his role as an Associate Partner for IBM Business Consulting Services, Dr. Wenzek has the additional responsibility to engage Electronics industry clients. He has led global consulting engagements from large transformation projects to focused strategy projects. Furthermore, Dr. Wenzek presents the results of his work at international conferences and in lectures at renowned universities.


Dr. Wenzek received a Diploma in Electrical Engineering from Aachen University and a Doctoral Degree in Electrical Engineering from Hagen University, both in Germany. He lives in Heidelberg, where he trains to participate in swimming, running, and cycling competitions.


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Product Details

  • Hardcover: 272 pages
  • Publisher: IBM Press; 1 edition (December 15, 2005)
  • Language: English
  • ISBN-10: 0131987585
  • ISBN-13: 978-0131987586
  • Product Dimensions: 6.2 x 1 x 9.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #3,802,108 in Books (See Top 100 in Books)

Customer Reviews

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3 of 3 people found the following review helpful By D. Donovan, Editor/Sr. Reviewer on April 12, 2006
Format: Hardcover
IRRESISTIBLE! MARKETS, MODELS, AND META-VALUE IN CONSUMER ELECTRONICS charts some vast changes in the consumer electronics industry, showing how many CE companies must radically change to survive. Two industry consultants here examine the many issues affecting the industry, from online games and sales to telehealthcare and new devices and services, providing in-depth tips on how to make better decisions, change cost structures to support quick growth and changes, how to sell overseas into new markets, and much more. Industry managers receive many insights and specifics which will prove a 'must' for any operating a business in this rapidly changing industry.
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4 of 5 people found the following review helpful By Electronics Industry Consultant on December 14, 2005
Format: Hardcover
This book covers the "hot" technical and business issues for today's Consumer Electronics industry -- from the consumers, to the retailers, to the manufacturers, including trends and outlooks. The book provides key insights that you can get only from experienced experts in the field. And even the technical chapters were easy to understand.

Put this book on your reading list if you want the real scoop on the Consumer Electronics industry.
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1 of 1 people found the following review helpful By Thomas Duff HALL OF FAMETOP 1000 REVIEWERVINE VOICE on March 7, 2006
Format: Hardcover
"It was the best of times, it was the worst of times." That seems to be apropos if you are a consumer electronics company. Never has the demand been so high with the margins so small. This is pointed out all too well in the book Irresistible! Markets, Models, and Meta-Value in Consumer Electronics by George Bailey and Hagen Wenzek.

Contents: Irresistible Electronics, Turbulent Times; The New Role of Technology and Services in Next-Generation Businesses; The Consumer's Internet - Thin Clients & Fat Hosts for Everyone; The Smart Home - Coming to Your House Soon, but Not Too Soon; Telehealthcare - The Key to the Living Room; Online Gaming Environments - People, Technology, Money, and Social Networks; The Soul of the Next Generation of Consumer Electronics Products; IBM's Global Technology Outlook and Its Implications to Consumer Electronics; Embedded Linux - For Embedded Systems Today and into the Future; Software Development Strategies for Connected Consumer Electronics; Differentiation Through Product and User Interface Design; Consumer Relationships - A Tale of Channels and Brands; Consumer Electronics in China in Year 2001; Index

As a compilation of various aspects of the subject by different authors, this book fares better than many in that style. Perhaps it was just that I was more interested in the material than some of the other compilations I've read. Regardless, I enjoyed getting a deeper look into what drives this fascinating part of our culture. Time to market has dropped dramatically, as has the ability to have a market to yourself for any length of time. One of the chapters talks about how the iPod, a runaway best seller by any standard, is already seeing pricing pressure and is cutting their margins to maintain volume.
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1 of 1 people found the following review helpful By W Boudville HALL OF FAMETOP 1000 REVIEWERVINE VOICE on January 19, 2006
Format: Hardcover
The book collects together the contributions of numerous authors, who try to visualise technology trends and how these will affect consumer electronics. Of course, the continuing increasing usage and pervasiveness of the Internet figures prominently in these speculations. We might, and probably will have mass personalisation. And information overload will be a serious problem. Combatted by smart programs customised to each person's interests.

A variety of topics are covered by the text. Unsurprisingly, there is somewhat of a push of IBM products and services in this book. It's one thing when the topic might be, say, WebSphere, which is entirely an IBM product. But when the topic is as given in the book's title, the broader aspect does not naturally call into mind IBM. Especially when you consider that IBM has traditionally had little direct dealings at the consumer electronics level. This may be changing. An entire chapter is devoted to IBM's Cell microprocessor. Which has received rave reviews from independent technical sources.

Don't get me wrong. It's not a strident peddling of IBM's wares that we have here. But you should be cogniscent of it.

The most detailed chapter is about online gaming. A lucid discussion, especially concerning massive multiplayer games, like Everquest or World of Warcraft. The commentary is quite objective, maybe because IBM has no boat in this race. The chapter explores a strange set of parallel universes that have sprung up from the Internet gestalt. With people selling their efforts on eBay!? It may well leave some of you cold. But there is serious money in this field, so it deserves some respect.
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1 of 2 people found the following review helpful By Electronics reader on December 13, 2005
Format: Hardcover
I found this book to be filled with great insights on the consumer electronics industry. A must read for those doing business in this space as well as for the general consumer!
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