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The Associated Press Stylebook 2015 This new edition contains more than 3,000 A to Z entries detailing the AP’s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. Learn more
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As someone with an amateur interest in linguistics, I've always felt that Lakoff and Johnson's Metaphors We Live by [METAPHORS WE LIVE BY -OS] is a book that I should have read. I bought it about two years ago, but despite repeated efforts every 3 months or so, I just cannot make it through more than 30 pages before giving up. I don't question its importance, but it's written in a style that I find impenetrable - an odd mixture of material that veers from blindingly obvious to highly technical, with little apparent regard for the reader
So I was happy to stumble across this book by James Geary, even happier as I was reading it. I no longer feel obliged to punish myself by re-trying Lakoff and Johnson every three months. Geary covers much of the same ground, with a little less emphasis on linguistics and a sharper focus on the role of metaphor in cognition and human behavior. Geary's coverage of relevant brain research is also more up to date, reflecting his book's more recent publication date. But its real advantages are the accessible style and superior organization. Key concepts are introduced and identified as such. The exposition proceeds in a logical, orderly fashion. The examples are interesting, persuasive, insightful, and actually help the reader better understand the concepts being discussed. Geary is organized and engaging; he writes with fluidity, humor, and grace. Occasionally his enthusiasm gets the better of him, but for the most part he is careful not to overstate his case. He never condescends to the reader, and his enthusiasm is infectious.Read more ›
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47 of 49 people found the following review helpful
The premise of the book is that metaphor is everywhere, is unavoidably built into our communication structures, and is both the natural output of our brains and the natural input. Metaphor has numerous side-effects on how we understand things, both good and bad.
This premise is well defended and believable. But if you already believed that, this book is frustrating. I wanted to know more about the side-effects of understanding things via metaphor. This is covered, but slowly. The book is more full of examples than ideas, and it feels constantly distracted as it flits from example to example. I kept reading for the occasional morsels of additional information, but felt like they were being parceled out. Way too often I thought, "I get it! Move on!"
Although the book is good as far as it goes, I was left wanting more meat.
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40 of 43 people found the following review helpful
Having enjoyed James Geary's previous book, The World in a Phrase: A History of Aphorisms, I was very eager to get my hands in this one. Thankfully, I was not let down. In fact, this book is quite remarkable. To some readers it might seem just another work in a long inventory of pop-psychology books; however, I found it definitely contained quite a bit more. As Geary explains it, "Metaphor is most familiar as the literary device through which we describe one thing in terms of another, as when the author of the Old Testament Song of Songs describes a lover's navel as "a round goblet never lacking mixed wine" or when the medieval Muslim rhetorician Abdalqahir Al-Jurjani pines, "The gazelle has stolen its eyes from my beloved." Yet metaphor is much, much more than this. Metaphor is not just confined to art and literature but is at work in all fields of human endeavor, from economics and advertising, to politics and business, to science and psychology."
This book is the best introduction to recent developments in the field of metaphor I've read. Although it's written for the intelligent lay person, I know of several University lecturers who are going to recommend it to their students as a primer. Geary's whistle stop tour of the role metaphor plays in the most important areas of our lives is well-researched with plenty of examples and anecdotes of scientific, commercial and personal interest. With Geary's background as a former editor of Time Europe you know it is well-written. As a psychotherapist who focusses on client-generated metaphors I shall be buying this book for many of my family and friends so they finally have some idea of why metaphor matters. Penny Tompkins, co-author Metaphors in Mind: Transformation through Symbolic Modelling
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