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V Is for Vulnerable: Life Outside the Comfort Zone Hardcover – December 27, 2012

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Editorial Reviews

About the Author

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

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Product Details

  • Hardcover: 64 pages
  • Publisher: Portfolio (December 27, 2012)
  • Language: English
  • ISBN-10: 1591846102
  • ISBN-13: 978-1591846109
  • Product Dimensions: 10.2 x 0.4 x 8.2 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (71 customer reviews)
  • Amazon Best Sellers Rank: #282,246 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer Reviews

Most Helpful Customer Reviews

16 of 17 people found the following review helpful By Antoinette Forth on December 27, 2012
Format: Hardcover
I received V is for Vulnerable as a part of my "Kickstarter" package for The Icarus Deception. What a great surprise. I read V and thought about having books read to me as a child. When we were young, the books read to us were about dreams, love, friendship and joy. As we grew, we were taught something entirely different. We were taught how to be afraid mostly. Afraid that we wouldn't be accepted, that we wouldn't be successful, that we wouldn't receive approval. This book is for adults who want to once again learn about dreaming, loving and being joyful. So, after you read V, gather up those "grown-ups" that you really care about and help them to unlearn safety by reading this book out loud to them. Let them sit on the floor in front of you and enjoy the illustrations as you read. Thank you Seth and Hugh for a keepsake that I can't wait to give away!
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22 of 25 people found the following review helpful By Brian C. Newman on January 2, 2013
Format: Hardcover Verified Purchase
First, I must say that I am an avid fan and admirer of Seth Godin. I have read many of his books, and I get his daily blog posts. However, his philosophy is starting to age, and it seems to me that he is looking for new ways to make it appealing and to sell product (aka, "art"). Just like the smash hit by John Gray, "Men are from Mars, Women are from Venus", Godin seems to be publishing new books with appealing graphics and catchy titles that just regurgitate much of what he has said previously in his earlier works. I see that in "The Icarus Deception" as well.

As for this book, I read through it in about 10 minutes and returned it. There's nothing new here except for a few rarely-used words like "zabalione" or "xebec". That doesn't justify the cost of the book. I am hoping that Godin has an epiphany in the coming year such that new material that really stimulates is revealed.
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18 of 21 people found the following review helpful By Dave Kerpen on December 27, 2012
Format: Hardcover
Well done, Seth and Hugh!
I purchased this book as part of a Kickstarter package in funding The Icarus Deception, and after reading it, it nearly instantly became a classic and treasured book on my shelf.
Each page alone is worth the price of the the entire book, for its ability to make me think, inspire me, and make me smile.
My favorite letter is "U", as I've always detested umbrellas. You'll have to purchase the book to learn more.
For years, I've been giving outgoing interns at our company a copy of the book "Oh the Places You'll Go" to inspire them on their journey. Beginning now, they'll all receive this book instead.
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3 of 3 people found the following review helpful By Alan Smith on December 27, 2012
Format: Hardcover
Anyone who has already read a book by Seth Godin, or by Hugh MacLeod, knows what to expect. You won't be disappointed.

Anyone who hasn't (where have you been, the ISS?) should buy this book as an intro. to the iconoclastic but no-less-relevant thinking of both authors.

It takes about 15 minutes to read. I challenge you not to reach for another of Godin's books once you've read this one.

As he says here and elsewhere, the future doesn't have to be fair to be real. The world that people like me bought into 30-odd years ago doesn't exist anymore. It makes life interesting (difficult) to say the least, but this book and others help with the thinking we need, to make those difficult decisions about our own futures. Knowing that we are not alone surely helps.

As for SUCCESS: dipping into this book, S is for shame, the flip side of vulnerability. U is for Umbrellas, which stop us getting wet. But that's the point. Why use one? C is for Commitment, the only thing that gets us to where we need to be, that takes an idea to something that ships. And E is for Effort, which is not the point. Impact is the point.

I was lucky enough to buy this as part of Seth's Kickstarter project, along with copies of The Icarus Deception and his behemoth collection of earlier works. Buy this book.
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3 of 3 people found the following review helpful By Rick Wilson DMD on December 27, 2012
Format: Hardcover
I purchased this book as part of the Kickstarter package which funded The Icarus Deception.

In all his books, Seth Godin teaches powerful ideas that change our worldview and will lead to positive change when we implement them. There's a dodgy bit, though- we have to Start. It's obvious yet still worth stating that reading alone is not enough- we best serve ourselves and our community when we Start (and then sustain) something meaningful. And yet it turns out that Starting is surprisingly rare in our world.

Well, V Is for Vulnerable is just the thing. If you have that great idea, that project that will change things, that desire to "raise a ruckus" but are hesitating on the brink, this little book is just the thing to give you a nudge- the nudge where you say, "Oh, OK, here I go!!" and then you leap.

And that's an excellent thing for a book to accomplish.
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8 of 10 people found the following review helpful By Karren Hodgkins on January 13, 2013
Format: Kindle Edition
An avid fan, read his books and follow his blog but didnt find this visually exciting or mind provoking. Prebooked so even more disappointed as now I will wait to see if there are new thoughts and ideas before i spend. I returned for a refund.
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3 of 3 people found the following review helpful By nobody nohow on December 27, 2012
Format: Hardcover
More awesome from Seth

Got my two autographed copies thru the Kickstarter project -- one to keep, one to give.

If you already are a fan the book is a fresh take on the world view that you can make the things you want happen if you get out of your own way. As a gift, it shares the message one illustrated page at a time.

Thank you, Seth, for always helping.
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