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Isn't It Obvious? Paperback – November 5, 2009


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Product Details

  • Paperback: 232 pages
  • Publisher: North River Press (November 5, 2009)
  • Language: English
  • ISBN-10: 0884271927
  • ISBN-13: 978-0884271925
  • Product Dimensions: 8.2 x 5.4 x 0.7 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #476,811 in Books (See Top 100 in Books)

More About the Author

Eli Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. Often characterized as unconventional, stimulating, and "a slayer of sacred cows," Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision.

He obtained his Bachelor of Science degree from Tel Aviv University and his Masters of Science, and Doctorate of Philosophy from Bar-Ilan University. In addition to his pioneering work in Business Management and education, he holds patents in a number of areas ranging from medical devices to drip irrigation to temperature sensors

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Customer Reviews

This is a must read for the small retail store.
hkcpa
I wasn't too sure about this book the first time I read it, as in many ways it was very different than the Goal, and I was expecting much of the same.
gacleader1
Dr. Goldratt exposes the practical common sense solution that can revolutionize every retailer's business.
Carol A. Ptak

Most Helpful Customer Reviews

25 of 30 people found the following review helpful By J. Miller on August 24, 2010
Format: Paperback
First of all, let me say that I am a Theory of Constraints fanatic. The Goal confirmed for me so much of what I had always believed. It's Not Luck changed the way I work and interact with people not just in business. Critical Chain was absolutely priceless in my work as a project manager.

After losing my job, along with dozens of other talented, hard-working people, I found myself returning to retail. It was a very difficult move, not only because I would be making 1/8 what I had been before. Retail business models alone have always frustrated me. The particular chain I went to work for was particularly frustrating to me. But it was work.

When I heard that Goldratt had (co-)written another TOC book, this time about retail, I was very excited to see what I could apply in my situation.

Well, Isn't it Obvious is an excellent start, and could be a wonderful guide for people in the right positions. Small business owners, for instance. Or middle- and upper-level-managers in large chains which employ only completely competent managers who never put their own agenda ahead of the good of the company. For those of us in real-world organizations, however, this is not as helpful as Goldratt's previous works.

The main character, Paul White, is married to Carolina, the corporate purchaser and daughter of Henry Aaronson, the CEO nearing retirement. Paul's good friend is the regional warehouse manager. Is it any wonder that so much could be accomplished in such a cooperative environment?

I have never seen an organization like the one described in this book. The first third was very exciting as roughly 9 out of every 10 problems I have experienced with my employer was specifically mentioned.
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9 of 9 people found the following review helpful By Carol A. Ptak on December 29, 2009
Format: Paperback
Once again Dr. Goldratt has a hit with this book! He has moved down the supply chain to the retailer to challenge the status quo and the common business practices of today. Dr. Goldratt exposes the practical common sense solution that can revolutionize every retailer's business. "Isn't It Obvious" is an easy read and short enough to read in a weekend. However, realizing the assumption that high availability can come only with high inventory is fundamentally wrong can take a lifetime for some people. For the retailers that can change how they think will be rewarded with increased sales, increased profits AND reduced inventory. A must read for anyone in the distribution or retailing industry.
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9 of 11 people found the following review helpful By B-Rell on March 17, 2010
Format: Paperback Verified Purchase
I am a big fan of the Theory of Constraint (TOC) books. this title piqued my interest because the description mentioned improving performance in a retail environment. Unfortunately, this was very misleading. I read the book in only two days, confirming other reviews that it is a very quick read. I was disappointed to see that the book dealt with the distribution chain from the store to the warehouse to purchasing and manufacturers (Just like one of his other titles called: The Goal - sighhhh.) As a TOC book this is a great primer on how TOC works. If you are looking for a better book, read The Goal (it covers all of the material in this book and much more). If you are looking for a book on how to use TOC in a retail or sales environment, keep looking. This is not the book for you. If however, you are looking for a book covering the use of TOC relating to distribution logistics and merchandise forecasting, this is a decent read.
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2 of 2 people found the following review helpful By L. Roy on January 31, 2010
Format: Paperback Verified Purchase
How TOC can be extended into retail and distribution has long been alluded to, in all the other TOC books. Now a book that finally and explicitly shows the concept in action is very welcome. Like all the other TOC novels, it is fast paced, engaging and really draws you in.

If you have never come across the TOC concept as applied to retail, definitely get this book. You will not be disappointed. On the other hand, if you have come across it before, you will be familiar with the concept already, so don't expect anything new and transformative.
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2 of 2 people found the following review helpful By hkcpa on September 27, 2010
Format: Paperback Verified Purchase
Having read all of the Goldratt books, this one for retail operations is especially good. While it does present a larger retail chain, a smaller, closely-held, single-owner retail store can benefit as well. The concepts employed in this book concerning the management of inventory relative to sales is of great importance during this economy to help retail stores stay in business. This is a must read for the small retail store.
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6 of 8 people found the following review helpful By Henry F. Camp on January 5, 2010
Format: Paperback
This book asks the paradigm shift question of retail. "What one thing, if it were to change, would change everything?" Amazingly, Eli Goldratt then provides the answer simply and in plain terms that the supply chain is the one thing. He goes on to show, with impeccable logic, that the opportunity exists right now. Neither better forecasting nor other technology is required. Retail has everything it needs and has had it for many years. It is simply a matter of seizing the day by implementing the solution. When complete, the profitability of retail supply chains will skyrocket because consumers will finally find what they want in the right style, size, color or flavor. Expect an upheaval among retailers, as early adopters take market share from those that are slower to follow.
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