Iso 14020s: Efficient and Accurate Environmental Marketing Procedures (International Series in the Iso 14000 Environmental Management System Standards) (Book 3) [Hardcover]

W. Lee Kuhre (Author)

Book Description

Publication Date: July 1996 | ISBN-10: 0132521490 | ISBN-13: 978-0132521499 | Edition: Har/Dsk

Environmental marketing has become an important part of product marketing, due to the growing international concern with environmental issues. Ozone layer safe hairspray, biodegradable toilet paper dolphin friendly tuna are all familiar products. What must a company do before they can call their product environmentally safe? What are the legal and international regulations that must be met? ISO 14020, a subset of the ISO 4000 standard, provides companies worldwide with an internationally agreed set of rules and regulatons for environmental labelling and marketing. This text covers the traditional forms of environmental marketing including labelling, TV and radio advertisements and technical literature, as well as future possibilities such as the use of computer networks, telemarketing and holograms. It provides realistic and cost-effecive tools and techniques for implementing ISO 14020 that will help organizations sell their product, avoid liabilities and help the environment. The disc provides many traditional marketing tools.

Editorial Reviews

From the Publisher

ISO 14020's Environmental Labeling guidelines from the International Organization of Standards attempts to remove much of the confusion and problems due to poorly defined environmental marketing regulations, standards, guidelines and at least 12 different and conflicting labeling programs. The ultimate goal of ISO 14020s is to improve the environment by bringing order and clarity to environmental marketing. Those companies that succeed in implementing ISO 14020s will be the most competitive and successful, because they will provide acceptable products and services to consumers.

Product Details

• Hardcover: 468 pages
• Publisher: Prentice Hall; Har/Dsk edition (July 1996)
• Language: English
• ISBN-10: 0132521490
• ISBN-13: 978-0132521499
• Product Dimensions: 9.8 x 7.5 x 1 inches
• Shipping Weight: 2 pounds
• Amazon Best Sellers Rank: #6,990,215 in Books (See Top 100 in Books)

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