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It Is Beautiful -- Then Gone Paperback – Bargain Price, August 30, 2007


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Editorial Reviews

From Publishers Weekly

This volume's introductory essay, written as Venezky methodically packs his collection of found objects for a move from his longtime San Francisco home, posits an existential question: "If the page is a frozen moment, then what came before and what will happen once the page is turned?" As much a collection of meditations on the author's process as it is a document of his work, this book works toward an answer by illuminating the principles that guide this accomplished designer, whose work has appeared in the SFMoMA publication Open and the literary journal Speak. Venezky's work yields little to cursory viewing, at first seeming to resemble the computer-enabled (and largely illegible) layering of the early 1990s. This resemblance is but a matter of context. Far from being beholden to or reliant upon digital tools, Venezky's relationship with technology is complicated by his preoccupation with process. Collaborator and design critic Karen Levine points out that "Venezky takes an almost Luddite view of his mechanical palette, nearly always preferring the ninety-nine-cent drugstore gadget to the state of the art." And a deeper look at the volume's many color illustrations reveals a nuanced and highly manual method. If Venezky's process is immersion, so too is his relationship with the objects he culls for his collages and assemblages. They completely envelop his personal surroundings, as illustrated in a meticulously annotated gatefold depicting his collection. And if the rhetorical question posited in the introduction receives no definitive answer in these pages, readers will nonetheless relish the opportunity to view Venezky's work for what it is: a deeply invested series of design explorations into the living process that surrounds the "frozen monument" of every page.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

"With essays, notebook entries, photographs, and Venezky's enormous collection of ephemera, it is a fresh take on a designer's work and mindset. It is not just a history of his work, but a look into his thought process in design and in life." Step Inside Design
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Product Details

  • Paperback: 192 pages
  • Publisher: Princeton Architectural Press (August 30, 2007)
  • Language: English
  • ISBN-10: 1568987293
  • ASIN: B005MZ9FXG
  • Product Dimensions: 7.1 x 0.7 x 9.4 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #3,523,296 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

Format: Hardcover
Martin Venezky's It Is Beautiful Then Gone (1568984561, $40.00) provides an unusual artistic approach: Venezky hones 'Slow Design', using raw materials and old design tools of collage and cut-and-paste to create an artwork which will intentionally age and decay over time. By this process, Martin Venezky maintains, the art evolves and changes and the artist develops a closer connection with the tool over the machine. It Is Beautiful...then Gone provides his commercial design work plus new graphics created just for this book: some 700 images in all.
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3 of 7 people found the following review helpful By Katie on October 2, 2006
Format: Hardcover
Typographic inspiration at its best. Effortlessly combines interviews and stories with images of Venezky's work...every graphic designer should own this book.
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6 of 13 people found the following review helpful By Peter on March 14, 2005
Format: Hardcover Verified Purchase
Martin is brilliant, this book is beautifully designed and his work is amazing. Definately a very inspirational book for all graphic designers out there, especially for those experiemental typographers.
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4 of 13 people found the following review helpful By Dustin Koop on December 28, 2004
Format: Hardcover Verified Purchase
If you are looking for experimental and intiguing imagery this is the book for you! I don't understand how Martin got looked over so bad? His work is from the school of Cranbrook. If you like collage work and fun typography buy it!!!
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5 of 15 people found the following review helpful By Alexander Bohn on December 10, 2004
Format: Hardcover
this book is the most beautifulest, gorgeousest, most awesome kickass book EVAR. it is heartily recommended. keep a lookout for martin's cat, "baby girl", who makes frequent appearances. WORD.

-fish
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