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  • It's a 10 Miracle Shampoo Plus Keratin, 10 Ounce
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It's a 10 Miracle Shampoo Plus Keratin, 10 Ounce

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List Price: $30.99
Price: $16.18 & FREE Shipping on orders over $35. Details
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In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
  • Protects from sun damage
  • Preserves hair color
  • Protects from thermal styling
48 new from $10.60

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$16.18 & FREE Shipping on orders over $35. Details In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

It's a 10 Miracle Shampoo Plus Keratin, 10 Ounce + It's a 10 Miracle Deep Conditioner Plus Keratin, 5 oz + It's a 10 miracle leave -in Plus Keratin 10oz
Price for all three: $60.16

Buy the selected items together


Important Information

Indications
MIRACLE SHAMPOO PLUS KERATIN 10 OZ Design House: It's a 10

Ingredients
Water, Sodium C14 16 Olefin Sulfonate, Lauramide DEA, Isopropylamine Dodecylbenzenesulfonate, Glycol Stearate, PEG 150 Distearate, Polyquaternium 11, Hydrolyzed Vegetable Protein PG Propyl Silanetriol, Panthenol, PPG 2 Hydroxyethyl Cocamide, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Simondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus Seed Extract, Butylene Glycol, Sulfated Castor Oil, Propylene Glycol, Lecithin, Caprylic/Capric Triglyceride, PEG 12 Oleate, Fragrance, Tetrasodium EDTA, Sodium Chloride, Yellow 6 (CI 15985), Red 33 (CI 17200), DMDM Hydantoin, Iodopropynyl Butylcarbamate, Phosphoric Acid, Butylphenyl Methylpropional, Linalool

Directions
Apply shampoo to wet hair and gently massage. Rinse thoroughly. Repeat if necessary.

Product Description

It's a 10 Miracle Shampoo Plus Keratin restores elasticity to hair, preserves hair color, prevents breakage, protects from sun damage, locks out humidity, protects from thermal styling and keratin infused in addition to being sulfate free, sodium chloride free, paraben free... A great everyday hair product to prevent damage from everyday elements. Restores elasticity to hair preserves hair color prevents breakage protects from sun damage locks out humidity

Product Details

  • Product Dimensions: 4 x 4 x 10 inches ; 10.7 ounces
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B006Z8B5HS
  • UPC: 885406166402 898571000372
  • Item model number: 898571000372
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (262 customer reviews)
  • Amazon Best Sellers Rank: #1,185 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

This one makes my hair feel healthy, soft, and doesn't leave any residue.
,
It smells great, lathers well, and is very moisurizing and cleans really well, all while not stripping my hair of moisture.
Karen S.
I have dry, frizzy, curly hair and began to notice a better shine and less frizz with this shampoo.
J. Anthony

Most Helpful Customer Reviews

108 of 115 people found the following review helpful By Seattlegirly81 on December 23, 2013
Unbelievable. I spent the last 6 months in a salon going from dark brown to light blonde successfully. And what was it that finally caused damage? A silly little toner. No joke. So, my hair was in a rough state. I've been using Pureology, Argan Oil, coconut oil, and a bunch of other ridiculously expensive product and just haven't been able to get my hair back to the healthy state it was in before this final toner sealed my fate.

I just used "It's a 10" 1 time. That's it. Once. And my hair is AMAZING. It's super soft, the elasticity is SO much better. There's movement. It's shiny. I don't know what's in this bottle but and I don't really care. It could be distilled tears from angel babies that were collected by Gandolf himself.

It's wizard magic. I'm convinced.
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50 of 59 people found the following review helpful By Tinkerbell on April 29, 2012
I use a lot of professional hair products. My mil has her cosmetology license, so we get all the products wholesale. I have tried tons of things, even the popular Moroccan Oil. But Its a 10 keratin is the best!!! I was my hair every other day. I have long hair that tends to be greasy at the roots. This non lathering shampoo helps me get 2 days between washes and saves my color. YAY!!!! This is worth every penny. I use it, the conditioner, the leave in and the oil (only as needed.) Try it. You won't be sorry! :) Just a note on use... Saturate your hair with cool water first, then start rubbing it into the scalp, then to your ends. It does not lather so you have to really work it in. :)
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47 of 60 people found the following review helpful By J. Riley on April 9, 2013
I've been searching high & low for a great shampoo & conditioner that is sulfate free & that hydrates my hair ..... I finally found it!! I typically use only salon grade products because I'm licensed to purchase at beauty supplies. so, point being is that I typically use "good" stuff ..... but nothing has really impressed me or made me want to buy a second round of the product ..... until now.
I've tried Wen (I do like but not love), Kenra, Joico, Rusk Keratin, & the list goes on. All were just OK. My hair is below my shoulders, & very fine, & damages easily. My hair is in fair condition except the ends get really gross from flat ironing and/or using a round brush to blow it out. I do use thermal protectants before I apply heat to my hair which helps but doesn't protect as good as I'd like them to.
SO. I've used It's a 10 Keratin Plus shampoo & the deep conditioner 2 times now & I just picked up the It's a 10 Keratin plus leave-in conditioner last nite. I don't know how, but the ends of my hair seem to be repaired. Not just a little bit, but as if I had my hair trimmed. it feels AND looks like i got the "dead" stuff cut off. My hair feels thicker & stronger, yet it is still smooth & silky. I'm pretty much set on this stuff & am going to try some of the styling products. even at the beauty supply discounted cost its still expensive but totally worth it. on a side note ..... i've tried other sulfate free shampoos & they do not lather, or not much. & my hair needs washed more frequently. so far with this, it lathers very well & feels clean. I went my usual 2 - 3 days between washing & my hair wasn't matted down & gross at the roots like when I used Wen. Def try this stuff. it's a high quality product.
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22 of 27 people found the following review helpful By T. Le on June 15, 2012
I have been using this product for 3 months now and I absolutely love it!!! I have thick, long hair. Using this made it much smoother and softer than before. It really does what it says. My hair feels so clean and I don't have to wash it as often.
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6 of 6 people found the following review helpful By J on January 14, 2015
Verified Purchase
This shampoo does the exact opposite of most shampoos it cleans the hair but hydrates it at the same time...along with the deep conditioner my hair is being repaired & it prevents split ends.
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33 of 46 people found the following review helpful By Tawn on February 19, 2013
Verified Purchase
I adore the It's a 10 Miracle Leave In Product Plus Keratin, so I changed from my usual keratin shampoo and conditioner to try this It's a 10 Miracle Shampoo Plus Keratin, and it's good...but not the best. I'll be switching back to my original favorite, Suave Professionals Keratin Infusion Smoothing Shampoo, but I'm never getting rid of the It's a 10 Miracle Leave In, cause that stuff seriously changes your life.

This shampoo was good, it does make hair smoother and a bit shinier, more manageable. I should explain that I've got a white-girl 'fro happening whenever I wash my hair with "normal" products, and I've learned over time to manage it. This shampoo is definitely a vast improvement to washing my hair with normal shampoo, but it's not quite as great as it could be. The hair is less weighed down, which can be good, but the ends tend to be a bit fly-away, though not truly static frizzy, with this shampoo. Overall, it's very good, but not good enough to de-throne the Suave Keratin Shampoo and Conditioner.

By the way, if you haven't heard already, if you have frizzy, dry, unmanageable hair, it's best to "co-wash," as they call it. Put conditioner in your hair FIRST, on dry hair even, if you can manage it, and leave it in for at least a few minutes. I put conditioner on, finish the rest of my shower routine, and as the very last step, I use shampoo on my hair (just the roots/crown area, not the ponytail/ends area), and it makes a huge difference. I think that's one reason this set doesn't work as well for me, because it really wants the conditioner second like normal, and the results are good, but it just doesn't sink in and seal the cuticle with "good" moisture the way "co-washing" can.

But I would still say give this a try.
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It's a 10 Miracle Shampoo Plus Keratin, 10 Ounce
This item: It's a 10 Miracle Shampoo Plus Keratin, 10 Ounce
Price: $30.99 $16.18
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