Customer Reviews

258
4.3 out of 5 stars
It's a 10 Miracle Shampoo Plus Keratin, 10 Ounce
Price:$16.31 + Free shipping with Amazon Prime
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104 of 111 people found the following review helpful
on December 24, 2013
Unbelievable. I spent the last 6 months in a salon going from dark brown to light blonde successfully. And what was it that finally caused damage? A silly little toner. No joke. So, my hair was in a rough state. I've been using Pureology, Argan Oil, coconut oil, and a bunch of other ridiculously expensive product and just haven't been able to get my hair back to the healthy state it was in before this final toner sealed my fate.

I just used "It's a 10" 1 time. That's it. Once. And my hair is AMAZING. It's super soft, the elasticity is SO much better. There's movement. It's shiny. I don't know what's in this bottle but and I don't really care. It could be distilled tears from angel babies that were collected by Gandolf himself.

It's wizard magic. I'm convinced.
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49 of 58 people found the following review helpful
on April 30, 2012
I use a lot of professional hair products. My mil has her cosmetology license, so we get all the products wholesale. I have tried tons of things, even the popular Moroccan Oil. But Its a 10 keratin is the best!!! I was my hair every other day. I have long hair that tends to be greasy at the roots. This non lathering shampoo helps me get 2 days between washes and saves my color. YAY!!!! This is worth every penny. I use it, the conditioner, the leave in and the oil (only as needed.) Try it. You won't be sorry! :) Just a note on use... Saturate your hair with cool water first, then start rubbing it into the scalp, then to your ends. It does not lather so you have to really work it in. :)
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47 of 59 people found the following review helpful
on April 9, 2013
I've been searching high & low for a great shampoo & conditioner that is sulfate free & that hydrates my hair ..... I finally found it!! I typically use only salon grade products because I'm licensed to purchase at beauty supplies. so, point being is that I typically use "good" stuff ..... but nothing has really impressed me or made me want to buy a second round of the product ..... until now.
I've tried Wen (I do like but not love), Kenra, Joico, Rusk Keratin, & the list goes on. All were just OK. My hair is below my shoulders, & very fine, & damages easily. My hair is in fair condition except the ends get really gross from flat ironing and/or using a round brush to blow it out. I do use thermal protectants before I apply heat to my hair which helps but doesn't protect as good as I'd like them to.
SO. I've used It's a 10 Keratin Plus shampoo & the deep conditioner 2 times now & I just picked up the It's a 10 Keratin plus leave-in conditioner last nite. I don't know how, but the ends of my hair seem to be repaired. Not just a little bit, but as if I had my hair trimmed. it feels AND looks like i got the "dead" stuff cut off. My hair feels thicker & stronger, yet it is still smooth & silky. I'm pretty much set on this stuff & am going to try some of the styling products. even at the beauty supply discounted cost its still expensive but totally worth it. on a side note ..... i've tried other sulfate free shampoos & they do not lather, or not much. & my hair needs washed more frequently. so far with this, it lathers very well & feels clean. I went my usual 2 - 3 days between washing & my hair wasn't matted down & gross at the roots like when I used Wen. Def try this stuff. it's a high quality product.
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21 of 26 people found the following review helpful
on June 16, 2012
I have been using this product for 3 months now and I absolutely love it!!! I have thick, long hair. Using this made it much smoother and softer than before. It really does what it says. My hair feels so clean and I don't have to wash it as often.
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6 of 6 people found the following review helpful
on January 14, 2015
Verified Purchase
This shampoo does the exact opposite of most shampoos it cleans the hair but hydrates it at the same time...along with the deep conditioner my hair is being repaired & it prevents split ends.
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19 of 26 people found the following review helpful
on October 9, 2012
Verified Purchase
I am so happy with this shampoo. I paired it with the conditioner and I haver NEVER seen my hair so improved - healthy, shiny, smells fantastic, thicker and stronger than before! I have very fine, thin hair and this shampoo and conditioner works absolute wonders. I have found the product that I love! I have never found a shampoo and conditioner like this! I highly recommend. And I also recommend the Perfect 10 leave in conditioner! Ok, I will stop with all the great comments. Just try it, you won't regret it..PERFECT 10, THANK YOU!!
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32 of 45 people found the following review helpful
on February 19, 2013
Verified Purchase
I adore the It's a 10 Miracle Leave In Product Plus Keratin, so I changed from my usual keratin shampoo and conditioner to try this It's a 10 Miracle Shampoo Plus Keratin, and it's good...but not the best. I'll be switching back to my original favorite, Suave Professionals Keratin Infusion Smoothing Shampoo, but I'm never getting rid of the It's a 10 Miracle Leave In, cause that stuff seriously changes your life.

This shampoo was good, it does make hair smoother and a bit shinier, more manageable. I should explain that I've got a white-girl 'fro happening whenever I wash my hair with "normal" products, and I've learned over time to manage it. This shampoo is definitely a vast improvement to washing my hair with normal shampoo, but it's not quite as great as it could be. The hair is less weighed down, which can be good, but the ends tend to be a bit fly-away, though not truly static frizzy, with this shampoo. Overall, it's very good, but not good enough to de-throne the Suave Keratin Shampoo and Conditioner.

By the way, if you haven't heard already, if you have frizzy, dry, unmanageable hair, it's best to "co-wash," as they call it. Put conditioner in your hair FIRST, on dry hair even, if you can manage it, and leave it in for at least a few minutes. I put conditioner on, finish the rest of my shower routine, and as the very last step, I use shampoo on my hair (just the roots/crown area, not the ponytail/ends area), and it makes a huge difference. I think that's one reason this set doesn't work as well for me, because it really wants the conditioner second like normal, and the results are good, but it just doesn't sink in and seal the cuticle with "good" moisture the way "co-washing" can.

But I would still say give this a try.
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3 of 3 people found the following review helpful
on August 31, 2014
Worked well for the first few washes. Started to notice significant hair loss and dry frizzy hair. Will never buy again.
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6 of 8 people found the following review helpful
on May 20, 2014
Verified Purchase
I have fine but thicker long blonde hair that gets frizzy without proper care. I highlight regularly and get a Keratin treatment every summer with great results. After using this for 2 months (3-4x a week) I have a record amount of breakage around my whole hair line. Also my Keratin treatment declined rapidly after only a couple shampoos (usually it's much more gradual). I've changed nothing in my life other than this product (same hairdryer, processing, diet, etc).

I'm going back to "Keratin Complex" shampoo and "Redkin All Soft" conditioner.
I've used "Kerastate Nectar Thermique" throughout but it wasn't enough to protect from this damaging product.
Truly shocked at the good reviews, I'm wondering if most of the reviewers have been using terrible products their whole life and anything with keratin is a step up?
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2 of 2 people found the following review helpful
on March 16, 2014
Verified Purchase
The lady does my hair used this product on me and since then I can't be without. It leaves my hair soft and light, most of all makes my tangled hair easy to comb. It smells good too when the wind blows it has that spring fresh smell.
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