Let s face it...even if you really, really love a blog, there is almost no chance that you are going to go back and read months and months worth of material. It s just too difficult and not yet comfortable enough. This book is a response to customer demand. Or perhaps I should say, community demand? Jeremy, I really like your blog. How can I get caught up with your past posts? So, the idea of the "Blook" (blog + book = blook) summarizing the first year of post-Microsoft blogging was born. Although I had been blogging personally for 8 years and professionally for about 2.5, the year of leaving Microsoft, starting a business (in a recession), and trying to revolutionize the way marketing is done, was full of material that my wonderful editor, Mary Mygie Capina, and I thought would be a great primer for those trying to understand the radically changing future of marketing. So, here you go....enjoy! (Note: the term "blook" was introduced to me by Seth Godin while reading Small Is The New Big. I didn t invent it.) And when you are done, visit the actual blog at neverstopmarketing.com
Book Description
Editorial Reviews
About the Author
Jeremy Epstein graduated Phi Beta Kappa with a B.A. in History and a double minor in German and Economics from Johns Hopkins University and received two prestigious international fellowships. He spent 1 year as a DAAD scholar studying International Politics and Business at the Johann Wolfgang von Goethe University of Frankfurt and 1 year as a Monbusho scholar in International Relations at the International University of Japan in Niigata. He then joined FACT Communications in Tokyo, where he oversaw interactive marketing projects for clients such as Heineken, IBM, and Unilever and was recognized with a Japanese Webby award for his work. In addition to executing one of the first email marketing campaigns in Japanese Internet history, he was co-chair of the Ecommerce special interest group at the American Chamber of Commerce in Japan. Returning to the US, Jeremy joined Snickelways Interactive in New York City, a leading e-commerce development firm and was instrumental in growing the business from 20 to 150 employees. His clients included Tumi luggage, Rand McNally, and WebLoyalty. Upon the burst of the dot-com bubble, Jeremy raised over $500k in private financing for an Internet start-up, SilentFrog, a marketplace for services. The company existed for 2 years, was mentioned in the WSJ and Washington Post and generated revenue...but, alas, not enough profit. Moving back to his native Washington, DC, he joined Microsoft where, over the course of an almost 6 year career, Jeremy implemented numerous scalable community building (and revenue generating) programs. His efforts were recognized as US-wide best practices and he authored one of Microsoft s most successful marketing blogs with over 110,000 views per month. Since leaving Microsoft, he has signed contracts with a number of clients including Johnson & Johnson, Microsoft, Yes To Carrots, NYT best-selling author, Dan Pink and #1 New York Times best-selling author, Gretchen Rubin. A passionate technologist, Jeremy prides himself as early adopter with email (1991), a personal home page (1992), and blogging (2000). You can read his blog (and more) at ignitingtherevolution.com or find him on LinkedIn.
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