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It's Not About the Money [Kindle Edition]

Brent Kessel
4.4 out of 5 stars  See all reviews (34 customer reviews)

Print List Price: $14.99
Kindle Price: $9.78
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Sold by: HarperCollins Publishers

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Book Description

What do the latest financial thinking and ancient spiritual teachings reveal to us about financial freedom? Top financial advisor Brent Kessel insists financial success and security is "not about the money." Rather, it's about what's inside us—first understanding your emotional relationship to money, and only then taking action. It's Not About the Money expertly and compassionately guides you along the path to financial security and true peace of mind.

Kessel, founder of two top wealth-management firms, has the inside scoop on the higher wisdom of personal finances, and he wants to share it with you. Through extensive experience as a financial advisor and spiritual seeker, Kessel has discovered that people need to understand their core financial story in order to make meaningful changes. Some of us are savers or caretakers, says Kessel, while others are pleasure seekers and spend like Hollywood stars; some people are idealists who place greater value on creativity or compassion than on financial security; some of us innocently believe our finances will work out without effort; and others obsess about building empires with lasting value. It's Not About the Money will help you identify your money type, providing information and resources as well as exercises and meditations to inspire a fresh approach to your relationship with money that will change your life.

Editorial Reviews

From Publishers Weekly

Financial planner by day, yogi by dawn, Kessel offers holistic financial advice in this Buddhist-influenced debut promising both a better financial strategy and greater fulfillment and happiness. More money doesn't necessarily mean more enjoyment of life and freedom from worry, Kessel argues; people are often unhappy with their financial lives because traditional ways to think about money—spend less, save more—work from the outside in rather than the inside out. Kessel highlights the benefits of focusing awareness inward, allowing for the integration of outer actions with inner understanding. He explores eight financial archetypes (including The Pleasure Seeker and The Empire Builder), helps readers determine their type and suggests ways to overcome the problems each type typically faces. Pleasure Seekers, for example, should take a weekly break from wanting or redefine the things that bring them pleasure. The rewards will be an abiding sense of financial fulfillment, a sense of security and confidence about the future and a greater ability to reach important financial goals. Readers interested in an Eastern-influenced approach will find useful advice on how to think about money, as well as insight into what makes us tick. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


What YOUR MONEY OR YOUR LIFE does for your relationship with earning and spending money, Brent Kessel does for your relationship with investing. This book is clear, kind, helpful and empowering..

Product Details

  • File Size: 523 KB
  • Print Length: 340 pages
  • Page Numbers Source ISBN: 0061234060
  • Publisher: HarperCollins e-books; Reprint edition (July 8, 2008)
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B0013TPUVQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #390,385 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
59 of 60 people found the following review helpful
5.0 out of 5 stars It's about your bizarre reactions to money April 4, 2008
This is a really different way of looking at money. The author gets you to think about what emotional reactions you have to common financial situations (e.g. I hate thinking about money, I love piling it up, I WANT that car!). Basically he says we might feel many of these at various times, and the way we were raised may have a lot to do with the dominant patterns. Then asks if acting on those emotional impulses is really working for you. Without criticizing, he gives ideas on ways to lighten up on yourself, how to get out of your rut...and states that often just trying a different behavior, and observing that the world doesn't come to an end, allows you to get increasing control of your reactions over time rather than always being driven by your unconscious drives (or your parents' unconscious drives).

It's really easy, fun reading. As I read about the eight "archetypes" or common patterns he points out, I admit I felt a bit superior to some...but when he got to my main pattern it was scary how accurate he was! Actually several patterns can apply to a person at different times or in different situations, so there's a lot of hands-on advice. (The little online quiz took about 2 minutes and confirmed pretty much how I'd classified myself using the book.)

The interweaving of Eastern thought and quotations was interesting without being gimmicky. I got a lot out of this book and I'm no spiritual guru.

At the back is a "Conscious Investor" chapter that I thought would be a rehash of every other financial self-help book. But instead of the usual "you can beat the market" cheerleading, it's a clear explanation of a pretty rational way to invest. The appendix "Nuts and Bolts" is like a one-chapter basic financial advice book...
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22 of 22 people found the following review helpful
Are you ready to discover your money personality? You know, the one that acts like a four year old one day and a mature adult the next. Brent Kessel in his book, It's Not About The Money: Unlock Your Money Type to Achieve Spiritual and Financial Abundance explores the emotional and intellectual aspects of how we deal (or don't deal) with our finances.

Brent Kessel did a great job of marrying the emotional, spiritual and practical aspects of money, financial planning and wealth management. It's Not About The Money is the type of book you'll want to make time to read, study, work the activities and absorb the material on both an emotional and intellectual level.

Part One: First we have to understand what is happening inside on an emotional level before we can work on outside circumstances. Here are some of the emotional/spiritual highlights I gathered within the first few chapters:
~ We all get what we think we deserve.

~ Financial freedom requires more of a focus on our inner life than on our outer financial circumstances.

~ Inner wealth often leads to outer wealth.

~ To truly understand our relationship with money, it's important to embark on an inner journey in which money is the primary focus.

Part Two: This part focuses on recognizing and understanding your core money personality.

Brent Kessel believes that to understand where we are as adults, we have to understand are financial archetypes. Archetypes are the powerful financial energies within us that make up our day-to-day financial life and often have roots in childhood. The author analyzes eight money personalities/archetypes.
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26 of 29 people found the following review helpful
5.0 out of 5 stars Inspiring, transformative book April 2, 2008
Format:Hardcover|Verified Purchase
"Don't get me wrong. I am by no means saying that you can't be both wealthy and happy. But whether you have a seven-figure trust fund or a pile of unpaid bills on your kitchen table, the path to freedom requires that you focus more on your inner life than on your outer financial circumstances." ~ Brent Kessel from "It's Not About the Money"

If you, like me, have struggled with integrating your spirituality with your economics, your self-awareness with your bank balance, and all the rest of the challenges that go with showing up consciously around money in our often frenetic lives, Brent Kessel, "financial planner by day, yogi by dawn," is your friend. And, his book, "It's Not About the Money," is a must-read.

"It's Not About the Money" is all about pointing us to the spiritual path within our relationship to money--helping us master this part of our life to help us live in integrity with our highest ideals. As Brent wrote the book, he traveled around the world, interviewing such spiritual and investment luminaries as His Holiness the Dalai Lama, Thich Nhat Hanh, Rabbi Harold Kushner, David Whyte, Nobel Prize winner Dr. Harry Markowitz, Vanguard Funds founder John Bogle, Ram Dass, and Joseph Goldstein.

It's a remarkably transformative book--the 50+ exercises Brent shares brought me to tears several times--as I re-lived traumatic episodes around money from my childhood and witnessed how these experiences have affected me throughout my adult life. AND how I can now use this awareness to better understand my financial archetypes and create a more conscious life around money. VERY powerful stuff.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Great entry level book.
Published 3 hours ago by Zvone Vodnik
5.0 out of 5 stars Five Stars
ths excellent book give us what is most needed nowadays: success with happiness = balance!
Hernan Elias
Published 2 months ago by Hernan Elias
4.0 out of 5 stars I recommend it.
Interesting book. I recommend it.
Published 4 months ago by November
5.0 out of 5 stars Find a money type and peace of mind does come to you
I really liked this book because I had been spinning my wheels doing the same things expecting a different result.That is until I read this book. Read more
Published 10 months ago by Patelli T Paschal
5.0 out of 5 stars Excellent learning experience
Very rewarding for everyone to understand their parents guide to money as infants which have left an indelible print in their mind andm how that has to be managed to avoid neurosis... Read more
Published 14 months ago by Cedric Fuchs
5.0 out of 5 stars 100% usable for every financial life plan!
In my opinion, Brent has fully succeeded (like George Kinder did earlier) to combine (eastern) thoughts and habits with the personal financial situation of western people. Read more
Published 15 months ago by Hubrien Meijaard
5.0 out of 5 stars Fantastic book
This is perhaps one of the most undervalued books! We all have our way of relating to money, but very few of us take the time to discover how we developed these attitudes and... Read more
Published 17 months ago by Gloria
5.0 out of 5 stars A valuable book for shifting your perspective about money
Mr. Kessel is indeed correct when he says, "It's not about the money." It's about all the thoughts, beliefs, perceptions, and patterns we acquired in our childhood, and how... Read more
Published 19 months ago by Kat
5.0 out of 5 stars Great book!
A must read for all who want to learn deeper meaning behind their views with money. Very interesting. Came in great condition too! :)
Published 22 months ago by Verenia Ohanian
5.0 out of 5 stars One of the best books on living a balanced life in the world of money.
I just met Brent and his lovely family in Bali. He gave a talk about his book to our Yoga students here in Bali. He is a man that walks his talk! Read more
Published 22 months ago by anthony carlisi
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