It's in the Cards! [Hardcover]

Ivan Misner (Author), Candace Bailly (Author), Dan Georgevich (Author)

Book Description

Publication Date: May 1, 2003

All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?

To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card.

When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.

Editorial Reviews

About the Author

Ivan R. Misner, Ph.D. is the founder and CEO of BNI (Business Network Int'l.), the largest business networking organization in the world. Called the "Networking Guru" by Entrepreneur magazine, Dr. Misner is a keynote speaker for major corporations and associations throughout the world and is on the business administration faculty at Cal Poly University in Pomona, CA. He has written six books, including "The World's Best Known Marketing Secret" and the New York Times bestseller "Masters of Networking".

Candace Bailly has been an executive director of BNI for the Oregon and Southwest Washington regions and regional director for the San Diego region. She was a contributing author for "Masters of Networking". A former naval intelligence analyst, she has also written articles for naval intelligence publications.

Dan Georgevich has been an executive director of BNI since the mid-'90s, mostly in Michigan. In this role, Dan supports more than 100 BNI chapters, helping business professionals increase their sales. He has spoken to audiences worldwide about the art of building a business by referral.

Product Details

• Hardcover: 176 pages
• Publisher: Paradigm Publishing (May 1, 2003)
• Language: English
• ISBN-10: 0974081906
• ISBN-13: 978-0974081908
• Product Dimensions: 9.1 x 5.9 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,133,225 in Books (See Top 100 in Books)

More About the Author

Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has thousands of chapters throughout every populated continent of the world. Each year, BNI generated millions of referrals resulting in over billions of U.S. dollars worth of business for its members.

Dr. Misner's Ph.D. is from the University of Southern California. He has written twelve books, including his New York Times Bestseller; Masters of Networking as well as his recent #1 bestseller, Networking Like a Pro. He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute - a referral training company with trainers around the world. In addition, he has taught business management and social capital courses at several universities throughout the United States.

Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered to be one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.

Dr. Misner is on the Board of Trustees for the University of LaVerne. He is also the Founder of the BNI Misner Charitable Foundation and was recently named "Humanitarian of the Year" by a Southern California newspaper. He is married and lives with his wife Elisabeth and their three children in Claremont, CA. In his spare time!!! he is also an amateur magician and a black belt in karate.

Customer Reviews

Most Helpful Customer Reviews

28 of 29 people found the following review helpful:

5.0 out of 5 stars The most important business tool comes too life, finally!, July 2, 2003

By 

Frank J. De Raffele Jr., Author of Successful... (Hudson River Valley, NY USA) - See all my reviews

This review is from: It's in the Cards! (Hardcover)

The number one problem for a small business owner is knowing how to effectively market themselves within a limited budget. For all professionals in business that are looking to grow their business, marketing and positioning yourself in your geographic area is of the utmost importance. This book addresses the most important and effective marketing tool available to every business person: the business card. Your business card is like a website, no matter what size your company you can make as strong a first impression and memorable impression as any competitor.
This book not only talks about the importance of a business card and how to design it effectively but it contains full color business cards on page after page.
I spent a lot of time on the design of my business card and I thought I covered all the bases. After reading this book and using it as a reference guide I see how I can make my business cared, the most important marketing tool I have, more effective. Anytime I can make any part of my marketing or sales process more effective I take advantage of that.
There are not many business books that come out today that can really have a direct effect on your business, this one can. This is the best book I have ever seen on business cards because of its written content and beautiful visual examples of unique cards from around the world.
If you want an effective way to increase the marketing and sales of your business pick up this book and get to work on making the marketing collateral you put in people's hands a business builder.

13 of 18 people found the following review helpful:

5.0 out of 5 stars Business Cards as a Marketing Tool, August 2, 2003

By 

Alice Ostrower (Simsbury, CT United States) - See all my reviews

This review is from: It's in the Cards! (Hardcover)

At face value, this book is colorful and easy to flip through. The lessons should be taken seriously. They give excellent examples of how to improve the effectiveness of business cards.

I also enjoyed the introduction - history of business cards.

An easy read with lots of good information.

3.0 out of 5 stars Plenty of Examples but Light on Solid Written Content, March 27, 2011

By 

Edward J. Barton (Tukwila, WA) - See all my reviews
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Amazon Verified Purchase

This review is from: It's in the Cards! (Hardcover)

The books is a copmrehensive discussion of business card design and etiquitte. There are literally hundreds of cards in here, with plenty of ideas and feedback for the reader. The keys include habving a readable and distinctive business card, one that fits your business profile, and making sure you actually use them. On the downside, the book doesn't really give any bad examples or things to avoid, and the bulk of the book is just business card after business card examples - with about 30 pages of real meaty content. Good to peruse and get you thinking, but not a must read or must have.