Customer Reviews

It's in the Cards!

5 star:		(5)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

The number one problem for a small business owner is knowing how to effectively market themselves within a limited budget. For all professionals in business that are looking to grow their business, marketing and positioning yourself in your geographic area is of the utmost importance. This book addresses the most important and effective marketing tool available to every business person: the business card. Your business card is like a website, no matter what size your company you can make as strong a first impression and memorable impression as any competitor.
This book not only talks about the importance of a business card and how to design it effectively but it contains full color business cards on page after page.
I spent a lot of time on the design of my business card and I thought I covered all the bases. After reading this book and using it as a reference guide I see how I can make my business cared, the most important marketing tool I have, more effective. Anytime I can make any part of my marketing or sales process more effective I take advantage of that.
There are not many business books that come out today that can really have a direct effect on your business, this one can. This is the best book I have ever seen on business cards because of its written content and beautiful visual examples of unique cards from around the world.
If you want an effective way to increase the marketing and sales of your business pick up this book and get to work on making the marketing collateral you put in people's hands a business builder.

At face value, this book is colorful and easy to flip through. The lessons should be taken seriously. They give excellent examples of how to improve the effectiveness of business cards.

I also enjoyed the introduction - history of business cards.

An easy read with lots of good information.

The books is a copmrehensive discussion of business card design and etiquitte. There are literally hundreds of cards in here, with plenty of ideas and feedback for the reader. The keys include habving a readable and distinctive business card, one that fits your business profile, and making sure you actually use them. On the downside, the book doesn't really give any bad examples or things to avoid, and the bulk of the book is just business card after business card examples - with about 30 pages of real meaty content. Good to peruse and get you thinking, but not a must read or must have.

I found it quite helpful, although a little tedious at times. I wish there had been more examples of business cards for massage businesses.

If you're looking for ideas to develop your business card, then this book is a great place to start. Lots of hints and tips for what makes a good business card stand out amongst all the others. Highly recommended reading.

This book is very comprehensive and has a lot of photos of different cards which makes it easy to choose a style. I will use this with my business clients as well.

Concise yet comprehensive guide to making effective business cards. Highly recommended for the amatuer and professional alike.

I really enjoyed this book. It is very easy reading, and I really enjoyed the actual cards being printed, IN COLOR. Although there were new ideas in the book, I felt it really re-enforced what I was already aware of. I find I am much more in tune with my own business card, but more importantly, what others' cards say about the person.

Thanks for a fun, informative book!

I was looking for some original ideas and there were absolutely none to be found here! It was useless.