From the Inside Flap
Unhappy customers won’t just dump you. No, first they’ll tell at least ten or more people about their bad experience with your company, and then they’ll broadcast it online. But wait, you say you have a good customer service department? Really? What hoops do your customers have to jump through before you help them? What rules have you wrapped around your customer service department, so that your reps can’t really help? How long do you keep your customers on hold?
In It’s the Customer, Stupid!, top salesperson and motivational speaker Michael Aun shares his secrets to keeping your customers happy, your sales growing, and yourself sane. You’ll discover the myths and truths about customer satisfaction—and why many businesses and organizations, despite their claims of being customer-centric, really haven’t got a clue.
This energizing book is packed with sales-boosting tips you can apply right away to your company or your own job, including:
If you need to fix something, don’t make the customer work for it.
Somebody has to take out the trash. Translation: If your company makes a mistake, you may have to fire the person who caused the problem later, but for now, step in and make the customer happy again. Fix the problem, not the blame!
Whether you’re talking to a customer or trying to make a sale, shut up and listen.
So what if you might screw up? Make a decision!
The good news is that you can woo disgruntled customers back, keep them content, and even grow Sales. But first, wake up and smell the coffee: It’s the Customer, Stupid!
From the Back Cover
Praise for It’s The Customer, Stupid!
“Way too many talk about customer service and way too few deliver it. Maybe that’s because they don’t know the tangible actions to take. That just changed. Buy this book and do what it says.” –Larry Winget, television personality and author of five bestsellers, including Your Kids Are Your Own Fault
“in his simple, direct, and irreverent style, Michael Aun uses humor to tell it like it is: you had better care for your customers, stupid, or they’ll find someone else who will!” –Barbara Glanz, speaker and author of CARE Packages for Your Customers
“Michael Aun is a highly successful businessperson and excellent communicator. Not only does he know what it takes to get and keep customers, he’s able to communicate his wisdom in an engaging and entertaining way.” –Mark Sanborn, author of The Fred Factor
“This book will teach you how to turn customer relationships into perpetual assets. Michael Aun is so far in the lead on this, he’s doing something else—he’s unbeatable with customers.” –Alan Weiss, PhD, author of Million Dollar Consulting, Million Dollar Speaking, and Million Dollar Coaching
“Michael offers profound insights around a single, powerful theme: that profitable organizations understand their business is customer service no mater the product.” –Howard Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence