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21 of 21 people found the following review helpful
on November 29, 2002
Is this a book on business success? Yes. Is this a book on allowing your devotion to God to affect your dealings in business? Yes. Is this a book about a person's personal walk with God? Yes. If you want to read a book like this - get this book and you will enjoy it. If you are looking for a book that ONLY focuses on buisness success and marketing, get another. Or, get the book anyway and learn something in the process (because this really is an interesting story)! Overall, a very good read.
P.S. I used to work for Chick-Fil-A and I must disagree with one of the other reviewers about the probable failure in other non-Christian countries.... The store I worked at was located in a food-court in a large mall (it included a Tumbleweed, Subway, McDonald's, Sbarro, etc.). It was closed every Sunday and it still grossed more money than any other store in the food court every year. The quality of the product speaks for itself and I doubt they will have any trouble wherever they go!
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14 of 14 people found the following review helpful
on January 17, 2000
I have had the book for many years, and re-read portions of it from time to time. The message is timeless. Truet says that success is not easier than failure before you start something -- but is the best and maybe the only option after you begin. He believes the personal cost, both emotional and financial, of failing (after a project has begun) is worst than pushing ahead to complete it successfully. He says that every worthwhile project has many set backs; some of which always seem fatal before solutions are found.
The final chapter is an inspiration to all who want to move their live from "success" to "significence".
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12 of 13 people found the following review helpful
Is this book filled with great writing? No
Is this book filled with step by step processes to succeed? No
Is this book filled with the wonderful story of a man that succeeded by focusing on his work, his family, and his faith? YES
S. Truett Cathy tells his story in his own words and fills it with his faith in God and how he feels it impacts him. He has a plan that he tries to correlate with God's plan for him. It's given him great success. Reading this book made me feel like I'd had a chance to sit and listen to Cathy tell his story in person. It's fascinating and a quick read.
I've always been told that the quickest way to success is to emulate those that are successful. Here is a person to model if you want to be successful.
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5 of 5 people found the following review helpful
on December 17, 2011
If you are in business or want to be in business this is a great book to read. It applies to everyone so do not be turned away because the business is a chicken franchise. In fact it should be read by everyone even if you are not in business because it can really change your way of thinking for the positive. S. Truett Cathy is an amazing man with excellent morals and convictions. In the book you will see the tough times he went through and see how he dealt with them. I have recommended this book to so many people. I have a lot of respect for S. Truett Cathy
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6 of 7 people found the following review helpful
on September 21, 2000
Though most people would answer that they would rather succed, more people do not pursure their dreams. Mr Truitt, did pursure his, and in his book he shows us that we can have our dreams come true as well, as long as we are willing to live by certain principles. He shows us his most treasured rules, and how he lived by them. He is a regular person who achieved success by going for it. Though this book is out of print FIND IT --- only if you too want your dreams to come true!
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3 of 3 people found the following review helpful
on November 8, 1999
I WORKED AT CHICK-FIL-A AND WAS WOUNDING HOW IT WAS STARTED. I FEEL THAT THE HISTORY GAVE ME A BETTER UNDERSTANDING ABOUT THE COMPANY THAT I WAS WORKING FOR. ALSO ABOUT THE MAN BEHIND IT ALL.
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2 of 2 people found the following review helpful
on April 28, 2004
The book to me showed how his million dollar company came into existance. It told what he went through and how became what he is today. It tells how he made his camps and how God played a roll in his life.
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1 of 1 people found the following review helpful
on January 4, 2013
It is best to learn success from someone who is sucessful, and Truett Cathy fits the bill. He has grown a business without compromising his moral values to do so. The reading is simple and straight forward. I recommend it to anyone who is looking to attack life in the proper way.
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on April 18, 2015
Although I can't eat at Chick-Fil-A because their products contain MSG, I have always admired its founder, S. Truett Cathy, for running his business according to Christian principles. Reading this book has given me even greater respect and appreciation for both the founder and the company he built. It’s Easier to Succeed Than to Fail is an inspiring memoir of how God taught Cathy to be a “winner” and how he has inspired other winners throughout his life.

Although this book is not in chronological order like a biography, it is filled with vignettes of Truett's personal background and how Chick-Fil-A was started and grew through the years. You learn how this man, with just a high school education, went from selling soda pop to neighbors for pennies apiece to running one of the most successful fast-food restaurants in the world. He shares not only the work ethic, perseverance and creativity that earned his success, but also how he has invested in others through his home and family, his church, educational scholarships, training programs and charitable works.

Learn about the mission statement that provided the turning point for the company during an economic slump. See how, unlike typical fast-food chains, Chick-fil-A has a low turn-over rate in the management and workers of their stores, because of their sound business model, solid training of their independent Operators and the way they value and motivate employees. The company has experienced tremendous blessing from God and support from the general public, because Truett has maintained a commitment to running his business in a way that honors God, respects others and adheres to biblical principles.

The price of the book is worth it to learn how Truett raised his three children to be leaders in his company and on the mission field. Leading by example, he and his Operators have not only built a successful business, but they have shaped many new leaders. Consistently refusing to open on Sundays, despite pressure to do otherwise, the company has exceeded sales of competitors because of their good food, great service and the way they value their customers and employees. The last chapter, "Important Things Do Not Change," is probably the best part, as Truett wraps up by explaining the importance of instruction, influence and image.

If you want to learn more about how a godly man can balance home, work and service, It's Easier to Succeed Than to Fail is for you. I recommend it to teachers, coaches, parents and business persons--as well as anyone who has or wants to have a greater impact on others.
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on November 18, 2014
I have been a big fan of Chick-fil-A for many years, and I was very excited to finally read a book by its founder, S. Truett Cathy. This book was part autobiography, part business and leadership insights about one of the most successful companies of my lifetime, and part inspirational stories about faith, family, success, and overcoming personal and professional challenges. If those parts appeal to you, then I believe you will enjoy the book as much as I did, and I hope you will get as much out of it as I hope to get out of it. A word of caution: as with the great Chick-fil-A food, this book satisfied me, and left me craving my next ‘fix’ of Cathy’s quality offerings.

I found this book to be a great insider's perspective on the "how" and "why" of Chick-fil-A's tremendous sustained success. Cathy was a good man whose strong moral and spiritual beliefs guided him through the ups and downs of life and the very competitive restaurant business. I was especially impressed with his unwavering commitment to helping young people improve themselves by giving them opportunities to help themselves and achieve success. Cathy truly gave back to his employees and communities, which resulted in him getting even more in return.

Sadly, Cathy passed away on 8 September 2014, at the age of 93. While I am sure this book was a good read when it was written in 1989, I believe it is even more important and valuable now in 2014 for time has proven the power and wisdom in Cathy's style of principled leadership in achieving personal and professional success. I am definitely looking forward to eating my next Chick-fil-A meal, and reading my next S. Truett Cathy book.
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