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It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring Hardcover – October 5, 2010


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Product Details

  • Hardcover: 256 pages
  • Publisher: Union Square Press; First Printing edition (October 5, 2010)
  • Language: English
  • ISBN-10: 1402762895
  • ISBN-13: 978-1402762895
  • Product Dimensions: 1 x 6 x 8.5 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #521,074 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A bright pep talk for aspiring entrepreneurs."--Kirkus Reviews 
 
“[F]un, inspiring, and full of sound business advice.” --Donald J. Trump
 


“Entertaining and inspiring, a must-read for aspiring entrepreneurs!”—Harvey Mackay, Author of the #1 New York Times best-seller Swim with the Sharks without Being Eaten Alive
 
It's a Jungle in There is an easy-to-read book that imparts wisdom on the art of how to turn 'no' into 'yes'. This book should be required reading for all entrepreneurs at any stage of their career.” —Lee Iacocca, Former CEO and Chairman of the Board of Chrysler Corporation
--This text refers to an out of print or unavailable edition of this title.

About the Author

Steven Schussler is founder and CEO of Schussler Creative, Inc.  a company that creates theatrical environments for attractions, restaurants and retail stores worldwide.  He founded the Rainforest Cafe, which holds the record as one of the top-grossing restaurant concepts in the US. Schussler has also held executive positions in the television and radio broadcast industry, selling radio and television air time for networks, independent and cable television throughout the US. For more information, see www.schusslercreative.com.

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Customer Reviews

4.6 out of 5 stars
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This book has great stories and good humor.
Paul Lalewicz
I recommend this book to any entrepreneurs or creative professionals looking for sound business advice and inspiration.
Corinteractive
It entertains and gives you insights into what makes a person successful when they have vision, passion, and a dream.
Scott Scanlon

Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Scott Scanlon on October 3, 2010
Format: Hardcover
First, I have to admit I'm a little biased because I recently got to tour Schussler Creative, Inc. showroom or The Laboratory. Not only was that impressive but the overall experience and team at the firm are a great group of people.

Now the book. As an entrepreneur and a person who works with tons of self employed people this book is impossible not to recommend. It does what books in this genre should do. It entertains and gives you insights into what makes a person successful when they have vision, passion, and a dream.

More importantly it goes beyond that. Not only does the author share the ups and downs, little insights here and there but also gives a heavy dose of real world advice. I judge a great book by how many folded over pages or bookmarks are still in it when I'm done--this one has a ton. While not always earth shattering insights they sometimes play as subtle reminders that have yourself saying...

That is right, I have to focus on that a little more.

It is a great book and one thing that stands out for me is if you go to the back of the book to the section titled "No One Creates in a Vacuum". There are roughly 8 pages of thank you's that cover partners, people you may know and important people we rarely thank from the UPS deliver person and to the mail delivery folks.
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6 of 7 people found the following review helpful By Linda Eckberg on October 3, 2010
Format: Hardcover
As a recent college grad, and new to the "real world", this book helped me in a variety of ways. Not only did it challenge me to follow my passions, it showed me creative ways to get there. The book was easy to read, but the content takeaway was overwhelming. I found myself tagging more pages than not for things I needed to read back and use in the future. It was a nice kick to jump start my job search and I've recommended it to all of my friends. Not only is this great for my generation, it is helping my unemployed friends gain some insight and is helping them re-evaluate their job search. This book shows that if you have a true passion for something, anything is possible.
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2 of 2 people found the following review helpful By Midwest Book Review on November 14, 2010
Format: Hardcover
It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring comes from the founder of the successful Rainforest Cafe and documents his wild career in the restaurant and entertainment businesses. He rebuilt his suburban Minnesota home as a jungle - complete with 40 live tropical birds flying inside - and launched a dream business. This shares his life and vision and most of all, his entrepreneurial vision. Business collections will find this lively, inspiring reading.
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2 of 2 people found the following review helpful By Thomas M. Loarie TOP 1000 REVIEWERVINE VOICE on November 7, 2010
Format: Hardcover
Steven Schussler's "It's a Jungle...in There" weaves an entrepreneurial narrative using his experience creating the commercially successful "Rainforest Café" as a backdrop for providing insights, lessons, and inspiration for any budding entrepreneur. Schussler is an authority and has much to offer since success did not come easily - he suffered the indignity of being fired, survived financial hardship, and was even "mauled by" his own dog!

"It's a Jungle..." is organized around Schussler's five Ps for entrepreneur success - personality (do you fit?), product (do have something people need and will buy?), persistence (can you embrace failure and continue?), people (do you care for those around you?), and philanthropy (are you willing to give back?). He digs into each with examples from his experience and provides the hard lessons learned along the way.

For example, in the section on personality, Schussler challenges the reader to reflect on the importance of passion. Will you have the level of passion required to overcome the failures, challenges, doubts, and uncertainties that will litter the path to success? Do you measure work not in terms of hours but in achievement and pleasure? Do you work work sixty to eighty hours a week because you love it? If yes, you really have what it takes, the passion, to make a difference in the world. "Most of all you have what it takes to make a difference in the lives you touch." But..."you will often find the place in which you exist is lonely."

I enjoyed the book and relished Schussler's freedom to create in a less regulated domain than mine, the life sciences. "It's a Jungle..." is entrepreneurial candy covering most, if not all, of the basics for success as an entrepreneur. He comes across as a good person and someone most people would like to be in the jungle with.
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4 of 5 people found the following review helpful By Albert K on October 12, 2010
Format: Hardcover
I'm going to be honest - I read a lot of entrepreneurial books and the majority are poor. They're either too "you can do it!" or seem too optimistic for aspiring entrepreneurs. However, I was very surprised with this book. I won the book at an entrepreneur event in Las Vegas and had it personally signed by Steven, so I read it because he was a great guy at the event (not one of the snobby successful entrepreneurs who won't talk to you). I started reading it when I got home, and it's very hard to let go.

The reason the book is solid is because it's personal. Steven has many crazy embarrassing stories about himself, some of which I think are outrageously bold. He admits his failures in the book and focuses on what he did wrong, which has influenced him to become the person he is today. The "you can do it!" attitude after reading this book comes from your personal connection with Steven. As an aspiring entrepreneur, I have failed many times, and personally connect with his experiences. I'm not at the stage he is at yet, but the book leaves you compelled to think bigger, try harder, and never stop.

Rarely do I recommend books to entrepreneurs to read, but this is one I'd personally vouch for.
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