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After a working life spent building Starbucks from a chain of 28 stores to an international coffee business through positions such as executive vice president of sales, founding president of Starbucks International and president of Starbucks North America, Howard Behar tells of the strategies he used to establish the business into the success it is today. Behar shares the soft skills that helped to construct the company from a regional outlet to a corporation with international reach. While the book occasionally brings in examples from other companies, sharing anecdotes from Starbucks itself is Behar's strong suit. The most interesting sections involve stories behind products readers may know from their own visits to the coffee retailer. Thoughts behind the bottled Frappuccino product's launch or the have it the way you like it approach to beverage making are revealed. While revolutionary ideas are outnumbered by more standard good business practices, the voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills. (Dec. 27) A Q&A with Bob Delaney (Oct. 29) identified the coauthor of Covert as Bill Walton. The book's coauthor is Dave Scheiber; Walton wrote the foreword.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
"A book about how to succeed anywhere-not just in business."
-Former U.S. Senator Bill Bradley
"The most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book I've ever read."
-James A. Autry, author of The Servant Leader
"The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo."
-David Allen, author of Getting Things Done
Great lessons of Starbuck's success that we can apply to our work and life.Published 12 days ago by Alvin Yong
good book - not sure how much it will apply to people not at this guy's level.
Perhaps it is easier for a successful type A individual to try to write a "how to" guide... Read more
Good book to read. Got in quickly. Thanks to the source providing it.Published 2 months ago by Donald S. Kachur
Life Lessons we can all use in our everyday lives...and to utilize in our businesses.Published 2 months ago by Nan Johnson
God Book. Concise, clearly written by a man with excellent intuition regarding the retail customer.Published 7 months ago by Michael C.
When I received this book it was falling appart. I was not able to read it.Published 7 months ago by Lady