Customer Reviews

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

5 star:		(36)
4 star:		(16)
3 star:		(11)
2 star:		(5)
1 star:		(7)

 

 

Before you get confused by the "World's best selling book" tagline, read the title of the book again. "It's not how good you are, it's how good you want to be." Obviously, Arden aspires to have this be the world's best selling book.

All of the advice in this book comes out of Arden's experience in the advertising industry, but it has value for everyone doing work in creative fields. (And as many have said, business as a whole is a creative pursuit.) Even the advice that seems to be advertising-centric has wider relevance, if you open your mind a bit.

There's a lot of very good advice in this book, presented in a very easy to digest format. I come back to this book again and again whenever I need a pep talk, and every time it works. How are being unafraid of failure, having ambition, and being open to new ideas not relevant to your life?

I knew I had to buy the book when I looked through it at the store. It's pretty and designed well. It's dimensions are pleasing, and the size perfect for one sitting. Since Arden has experience in the advertising industry, he knows how to keep my attention. And that means it's not some how-to book with lots of text. The book is meant to stimulate you, not cram you full of advice. So, it's not "fluff."

Though my copy was taken from me, I still remember many parts of the book and plan to buy another. This book is indeed for everyone, not just those in advertising. Arden merely uses his own experience in his field to make a universal point.

This is a highly creative book about becoming more creative. It is filled with provoking thoughts and exercises. I recommend this book very much to anyone seeking to expand, enrich, widen their personal creativity. It could easily be a supplementary textbook for many courses in high school and college.

I was drawn by the bold statement on the cover and being a graphic designer, also drawn to the great type treatment! This book is a wonderful companion to motivate anyone in going for it now! Arden's experience is mainly in advertising and his writings ring true for life and for opening yourself to endless possibilities. His advice is honest and brave.

It reminded me of the work of Ariel and Shya Kane and Instantaneous Transformation. By reading their 3 principles which you can find in the book Working on Yourself Doesn't Work: The 3 Simple Ideas That Will Instantaneously Transform Your Life and by attending their Monday night seminars and workshops in New York City, I have experienced countless creative shifts. These shifts have supported me in generating original projects effortlessly at work and in my personal life. Well-being and satisfaction are a part of my day in and day out experience, regardless of the circumstances.

I recommend both Arden and the Kanes as a must on your bookshelf for creativity that translates into productivity and a richer life.

There are lessons within this book that you may have learnt. But with that busy life of yours that once the idea had popped into your head, it popped right out. This just acts out as a little guide book, a reminder perhaps to get you through to remembering what you really want and how to get it. Though it draws on advertising mainly, it can be presented in many levels. There are great examples, pictures... Nothing too boring that would make you set it aside and never touch the damn thing again. Something easy to pick up when you've lost all hope and motivation. Its language and simplistic manner is set out so that there is no "drag time." There are books that span pages to get a point across, making it hard to pinpoint their exact meaning. Others too open to analogical readings. This is not one of them. Easy to reference, inspirational quotes, a great read really. An enjoyable one too.

It will take perhaps an hour. I read it about 6 times a year as a reminder of what to do and equally important, what NOT to do. Take control of your success in today's business world.

5 seconds holding this book is enough to make you realize you need to change. After 5 seconds.. little did you know, you'd probably already somewhere in the middle of the book.
A 'bible' for all goals specially for those who work in marketing and advertising world.

This book is packed with wisdom and insights on how to succeed in any creative based business. It will inspire you and push you to heights you never knew you can reach However, the way it is written/presented makes it one of tthe greatest rip-offs of the year. It is basically a collection of one liners and phrases. Not that what's written are rubbish (it is very helpful) but some are obvious common sense. It is a very quick read, I managed to read the WHOLE book in a bookstore while standing. This where I balk at recommending this book for purchase. Borrow it from someone or wait when for it in the bargain bin or used books section because spending for the cover price is not worth the content.

This book was recommended to me by a co-worker on the fast track. He loved it, and so did I. It makes you think and at the end, it makes you want to start over and read it again. I already recommended it to a friend who bought it for two other friends. For the money, it's a worthy investment!

The title tells it all. It's not How Good You Are, Its How Good You Want to Be. Inspiration is very hard to get these days, I think it is a great motivational book for anyone who wants to be great. To some, the book may seem short and without much to say. I would say read deeper and you will see that wisdom is not in long words, it is in the right ones!

I would recommend this book especially to young creatives and to those who got lost along the way. It is a great and easy read in which you will come back again and again for the words to sink deeper. As a very wise man said, motivation is motive in action. If your motive is greatness, you should act on it!