Product Description
Raise your profile and get the attention you deserve -- or your business, your brand, or yourself!Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.
This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.
- Offers refreshingly creative and eye-opening strategies and tactics on marketing and promoting your business
- Author David Avrin is a renowned marketing, PR, and branding speaker and expert and also the author of The 20 Best and Worst Questions Reporters Ask and The Gift in Every Day--Little Lessons on Living a Big Life
- Helps you define and refine your message to consumers to get more attention from the media
- The perfect marketing and PR guide for America's 30 million small businesses
- Gets results without the high price of marketing and PR professionals
The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.
From the Inside Flap
When it comes to promoting your business or your brands, you know how valuable high-profile attention can be. But for most small businesses, the cost of hiring an outside firm to drum up that attention can be too much to bear. Thankfully, visibility expert David Avrin knows how to creatively and strategically win the eyes and ears of the marketplace—without a massive marketing investment.
In It's Not Who You Know—It's Who Knows You!, Avrin shows you how to seize every opportunity to showcase your brand, whether you do it on the Internet, television, radio, storefront, or street corner. While everyone seems to be preaching the gospel of networking, Avrin argues that what's more important than who you know is who knows you. After all, you can't know all your potential customers, but by raising the profile of your business and brand, they can certainly know you!
You'll learn how to craft a truly marketable and promotable brand and raise your visibility using both new and traditional media alike—as well as your own charm and some creative techniques you haven't thought of. He provides the tools to help you discover and promote the truly unique characteristics of your business and design a marketing plan to promote your positives with a clear and powerful message.
When it comes to promoting your brand, sometimes you have to do it yourself—on the street, in the papers, and anywhere else. Filled with powerful examples of businesses that have done it right, you'll learn how to craft a great pitch and promote who you are and what you do with a sharper focus on what makes you different, attractive, preferable, and ultimately, the right choice. Every time you get attention for your brand—whether it's the headline story or just the word on the street—you create endless new opportunities for increasing sales.
Want to turn the media spotlight on your business? This book shows you how.
If you need help or have a question for Customer Service, 