Branding is one of the most important aspects of marketing for any enterprise. In this guide, the author shows how an eye for detail and design can haelp to re-energise any company or organization. The shows the reader how simple brand identifiers like colour and "feel" can make powerful statements about your company, no matter what its size. The author aims to show how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans should enable the reader to do the same.
It's Not About Size
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Book Description
Editorial Reviews
Review
'Worth a dozen of the more pretentious conceptual books on branding currently on the market - the year's bargain buy.' -- Director, October 1, 2001
VERDICT: Worth a dozen of the more pretentious conceptual books on branding ... the year's bargain buy. -- The Director
VERDICT: Worth a dozen of the more pretentious conceptual books on branding ... the year's bargain buy. -- The Director
From the Publisher
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
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Most Helpful Customer Reviews
1.0 out of 5 stars
A little book, it also had little useful information,
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This review is from: It's Not about Size: Bigger Brands for Smaller Businesses (Virgin Business Guides) (Paperback)
C-.
I cannot recommend this book. If you are a student with little knowledge of some basic business concepts, and you get this for $1, then maybe but there are far better books to read. I usually love anything with the "Virgin" brand attached to it, but this seemed a mish-mash, rushed, stew that should have been a book but is undercooked. Don't bother.
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