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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects Paperback – April 2, 2012

ISBN-13: 978-0123851307 ISBN-10: 9780123851307 Edition: 1st

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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects + Observing the User Experience, Second Edition: A Practitioner's Guide to User Research + Interviewing Users: How to Uncover Compelling Insights
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Product Details

  • Paperback: 288 pages
  • Publisher: Morgan Kaufmann; 1 edition (April 2, 2012)
  • Language: English
  • ISBN-10: 9780123851307
  • ISBN-13: 978-0123851307
  • ASIN: 0123851300
  • Product Dimensions: 9.2 x 7.4 x 0.7 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #272,889 in Books (See Top 100 in Books)

Editorial Reviews

Review

"I find the book compelling because it's international, based on experience, business oriented, and practical, and it has videos..The book is definitely international, with mini-essays by usability practitioners from all over the world (the videos are international as well). This produces a wide variety of contexts and highlights some interesting parallels."--Computing Reviews.com, December 5, 2012 "In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that's not sufficiently usable for you, read this book!"-Rolf Molich, DialogDesign "Tomer Sharon's book is the cure for usability professionals whose work isn't having the impact it deserves. Here you'll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder." -Gerard Torenvliet, Senior Human Factors Scientist, Medtronic "A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. It's full of practical tips, great advice and real-life stories from practitioners."-Donna Spencer, Maadmob "It's Our Research" should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research."-William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab "There is probably no question that I am asked more often than "How can I have more influence?"  User research that isn't able to bring insight and drive improvement might as well not have happened.  This book is the most complete guide to getting stakeholder buy-in that I have seen.  It is a "must read" for researchers and their managers."-Arnie Lund, Microsoft; Author, User Experience Management "As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders.  But in these pages I discovered new ways to ensure my user research will be useful to my clients.  The book is well organized and includes rich interviews and case study content.  I especially appreciated the takeaways at the end of each chapter."-- Stan Caplan, President, Usability Associates, LLC "The best researchers know how to inspire their stakeholders to act on their findings. At Google, Tomer brings a unique combination of depth and inventiveness in the way he communicates and works with the designers and managers who need to act on his findings. This learned, direct and humorous book explains how he achieves that."--Giles Colborne, cxpartners, Author, Simple and usable web, mobile and interaction design "If no one reads your report or implements your recommendations does it really matter how statistically valid your findings were? Do your yourself and your users a favor .read Tomer's Book."--Jeff Sauro, Principal Measuring Usability LLC; Author, Quantifying the User Experience "This guide explains how to increase the chances that stakeholders (such as product managers, engineers, and management) will actually act on the user experience (UX) research they have commissioned. The guide is written from the perspective of in-house UX researchers (especially 'teams of one'), but it is also relevant for self-employed practitioners and consultants. It will also be useful for design researchers, product designers, user interface designers, information architects, and human factors specialists. The book primarily discusses UX research on digital services, but also covers digital products and systems of products and services in industrial and medical settings. Advice is given on dealing with difficult people, combining quantitative and qualitative data, and communicating research results. The book's appealing layout includes color photos, illustrations, diagrams, screenshots, and charts. Web sites and video interviews can be accessed using quick response (QR) codes supplied in the book."--Reference and Research Book News, Inc.

About the Author

Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google's online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead.
As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.



Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA.

More About the Author

Tomer Sharon is a user experience researcher at Google Search. He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a master's degree in Human Factors in Information Design from Bentley University. He is @tsharon and his book is @itsourresearch on Twitter.

Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By William on August 1, 2012
Format: Paperback Verified Purchase
This book was a suggested supplementary reading for one of my graduate courses. The text is an overview of the user research process, intermixed with relevant war stories from UX professionals. I read the book straight through and found it very helpful on one of my projects.

In addition to the text of the book, many interviews that were conducted for the book are available on the book's website [[...]]. I have going back and watching some of these videos, and they are a great way to reinforce some of the points from the book.

I highly recommend this book for anyone who is doing (or wants to do) user research, and also for anyone who interacts with user research professionals, such as product owners and managers.
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2 of 2 people found the following review helpful By Michael Ryan on October 25, 2012
Format: Paperback Verified Purchase
If you are interested in user research or are a current practitioner, I highly recommend this book. It offers loads of practical advice in how to plan for research, perform it and report findings. It is focused on best practices for interacting with stakeholders while preforming these activities to ensure success for your team.

Memorable sections include:
* Planning your study and how to involve stakeholders
* Defining study goals and questions
* Involving stakeholders in performing research activities
* Reporting findings in a way stakeholders can understand and remember
* Evaluating the value of user research at your organization

Much of the book involves stories from experienced practitioners to illustrate points. These stories are linked to video interviews which are available at the book's website(URL below). This is an innovative component which keeps the discussion going...
[...]
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0 of 1 people found the following review helpful By Raffaella Roviglioni on July 20, 2012
Format: Kindle Edition
This extensive handbook covers a wide range of typical situations one encounters when working as UX designer, providing the right suggestions to face them.
The chapters are built on real-life scenarios and case studies that makes them easy and fun to read, at the same time presenting you with useful insights and guidance for problem-solving.
I recommend it to anyone working in the field!
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3 of 8 people found the following review helpful By Vlad Golovach on October 29, 2012
Format: Kindle Edition Verified Purchase
Really bad DTP work from a publisher. Either buy paper version or rent Kindle publication. Really hard to read, publishers must learn not to treat ebook readers like a subprime readers.
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5 of 13 people found the following review helpful By justfinish on April 9, 2012
Format: Paperback Verified Purchase
It's true that whatever book that has User Experience in its name sells, we know it, the publisher knows it.

I was longing for this book to teach me something how to make people around us pay more attention to users and UX. However, this book speaks loud when it comes to Research Methodologies instead of anything else. It's a research about user research. It doesn't have much to do with User Experience or why/how we shall care about what users feel. This book, is only talking about HOW TO DO RESEARCH. Make sure you preview the contents and understand this is the right book fore you before paying.
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