It's A Party: Planning a Successful Retail Sales Event [Spiral-bound]

Deborah Chaddock Brown (Author), Sarah Sawaya (Illustrator), Sassafras Designs (Illustrator)

Book Description

Publication Date: June 1, 2006

Are you looking to increase sales? Learn how to plan and execute a special event designed to drive customers in your store. Whether you are a new or established business, you can always benefit from additional community awareness. Everyone loves a party, says Deborah Chaddock Brown, owner of AllWrite Ink. Planning a special one day or weekend event in your retail store is an inexpensive way to increase awareness and sales for your business, said Chaddock Brown. It s a Party, is an easy to follow guide with sample flyers, postcards, budget worksheet and a count down calendar to help stores think through the details surrounding a special event. Whether you are planning a Grand Opening, an Inventory Closeout or just want to plan an event to drive traffic in your door for a one day event, It s a Party will help.

Editorial Reviews

About the Author

Deborah Chaddock Brown has been in the retail world since she was eight years old and selling Camp Fire Girls candy door-to-door. Before opening her corporate writing business, AllWrite Ink in 2004, she was the Director of Communication for Cole National, Inc. a billion dollar optical and specialty retailer. As the president of AllWrite Ink, Deborah focuses her efforts writing Words People Read for company websites, newsletters and marketing materials.

Product Details

• Spiral-bound: 48 pages
• Publisher: AllWrite Publishing; 1st edition (June 1, 2006)
• Language: English
• ISBN-10: 0978905407
• ISBN-13: 978-0978905408
• Product Dimensions: 10.1 x 8.1 x 0.1 inches
• Shipping Weight: 5.6 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #3,337,839 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Planning a Retail Sales Event, May 25, 2009

By 

Elizabeth J. Joyner (Australia) - See all my reviews
(REAL NAME)   

This review is from: It's A Party: Planning a Successful Retail Sales Event (Spiral-bound)

This book is as simple and straight forward as they come.
Everything you want to know about planning a retail event/sale in a great step by step format.
I AM planning a closed door sales event for my retail store and this book is my 'bible'.
It was only after receiving this book I got up the courage to set the date for the event.

4.0 out of 5 stars Very helpful, April 21, 2009

By 

M. Babb (Johnstown, CO) - See all my reviews
(REAL NAME)   

This review is from: It's A Party: Planning a Successful Retail Sales Event (Spiral-bound)

This book was helpful. It helps you think of things that you might otherwise would have forgotten or not thought of doing.

5.0 out of 5 stars No need to worry about forgetting details ...buy this book., September 30, 2007

By 

M. Goodman (Cleveland, Ohio) - See all my reviews

This review is from: It's A Party: Planning a Successful Retail Sales Event (Spiral-bound)

I've never been in charge of a big office event until asked by my boss to plan a back-to-school open house for kids and their parents. Went on-line searching for a book that would help me and found this "manual". Followed her time-lines, calendars, publicity tips, and every other planning detail she included. Didn't have to worry about what I forgot to do because Deborah thought of EVERYTHING. Our event was spectacular. This book saved me money, time and maybe my job.