Customer Reviews

It's A Party: Planning a Successful Retail Sales Event

5 star:		(3)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

This book is as simple and straight forward as they come.
Everything you want to know about planning a retail event/sale in a great step by step format.
I AM planning a closed door sales event for my retail store and this book is my 'bible'.
It was only after receiving this book I got up the courage to set the date for the event.

This book was helpful. It helps you think of things that you might otherwise would have forgotten or not thought of doing.

I've never been in charge of a big office event until asked by my boss to plan a back-to-school open house for kids and their parents. Went on-line searching for a book that would help me and found this "manual". Followed her time-lines, calendars, publicity tips, and every other planning detail she included. Didn't have to worry about what I forgot to do because Deborah thought of EVERYTHING. Our event was spectacular. This book saved me money, time and maybe my job.

Why re-invent the wheel when Deborah has done all of the work for you? It's a Party is a proven system for a profitable promotion, a pre-packaged event planner that works. Deborah Chaddock Brown has a great deal of first-hand experience with planning successful retail events and it shows!

It's a Party is well written and broken down into sequential steps that anyone can immediately put to use and benefit from. Invest your time is running your business and leave the event planning to Deborah. It's a Party is a winner!

I was really expecting a lot more ORIGINAL ideas. It was a guide for a complete moron. If you don't know these basics then you probably shouldn't be in the retail business to begin with....teach me something I don't already know. I would have liked to return the book.