Frank Sonnenberg has written 4 books and published over 300 articles. He served as the National Director of Marketing for Ernst & Young's Management Consulting Group for over a decade and is considered a nationally recognized expert in the field of marketing.
He is the author of the best-selling book Marketing to Win (Harper & Row, 1990), which was translated into several languages, Managing With a Conscience (McGraw-Hill, 1994) which was selected by Industry Week as one of the top ten business books of the year, It's the Thought that Counts (Executive Excellence 2001) and Managing with a Conscience, second edition (Amazon/CreateSpace, 2012) which was named one of the Top Small Business Books of 2012. Trust Across America named Frank one of America's Top 100 Thought Leaders -- 2011, 2012 and 2013. Social Media Marketing Magazine (SMM) selected Frank Sonnenberg as one of the top marketing authors in the world on Twitter in 2011. Frank was also nominated one of America's Most Influential Small Business Experts of 2012.
Frank has served as an expert panelist for Bottom Line Business, the marketing columnist for The Journal of Business Strategy, and on the editorial board of The Journal of Training and Development. He is active in his community and has served on several boards.
If the human race had to disappear forever, leaving only a small library to express what it was, "It's the Thought That Counts" might be a sound choice for the collection. Here we find phrases reminiscent of the ages--echoing the wisdom literature of the Bible and memorable epitaphs of the Age of Reason, among other human testaments to right living. But the 500+ sayings in this book are not "familiar quotes" traceable to a particular source--although the literary connoisseur will (understandably) experience deja vu from time to time. Rather, these are messages the authors have selected from thousands in the mass chorus of voices heard from parents, relatives, friends, and the general envelope of culture in a free society--all filtered through the still, small voices of the authors' own consciences. This sincere book, utterly without pretension, may not impress those in a vain search for the tour de force. It will, however, speak to all those who, with or without great learning, want to live a good life. This is the motif of a book, from its opening essay (railing justly against the modern pressures that take us away from home, hearth, and creative pursuits), to its well-chosen black-and-white photos (revealing the awesome symmetries of nature), to the quotes themselves (words we would want our children to say to theirs). My personal favorite is the last: "Some people are so afraid of failure, that they don't try....and fail." How good it is that these authors have put their hearts on their sleeves--and between the dust jackets of this salutory tome.
At a time when many of us are re-evaluating our priorities, this book is a fresh take on that "look in the mirror." With a great deal of humor and sensitivity, Frank and Alan have compiled thoughts and sentiments that illustrate the "simple" things in life -- family, friends, relationships -- are clearly what is important and lasting. The book is just what it promises -- thought provoking and inspiring. The value of one's life when it is over will be measured not by it's length, but by the number of people touched. This book reminds us to build a life of value -- to touch those important to us often and well.
This little book, with its soothing cover and lovely pictures, provides pithy advice on how to center your life around family and friends--in other words, how to focus on what we've all discovered is so important in these troubled times. A lot of the ideas it presents are the sort of comment you'll want to write out on a Post-it and stick on a wall where you can see it when you feel stress. It's also solved my small gifts for Christmas problem--the perfect stocking stuffer or grab-bag gift.
Perfect book for those moments when the tragic events of September 11 overwhelm me. It's filled with inspirational, practical, and often provocative ideas to think about. I know about a dozen people who should have their own copy--so, with Christmas coming, I know what to do!
Read IT'S THE THOUGHT THAT COUNTS by Frank Sonnenberg and Alan D. Hembrough, a collection of over 500 thought-provoking lessons to inspire a richer life . . . none of them are particularly original; i.e., you've probably seen them before either in their present form or something relatively close.Yet I found myself liking this book very much . . . and revisiting if often . . . in addition, I liked the accompanying black-and-white photos . . . they were all of the variety that cried out to me, "SLOW DOWN!" . . . for example, one that I'm looking at now while I type shows a guy lying on the ground with a newspaper on his face . . . the lesson, or "thought" if you will, is that we should, "Learn to take a five-minute vacation."You'll be inspired as you read this book . . . also, if you're looking for a great gift idea at [price] to give to somebody else (including your kids), this is it!There were many memorable thoughts . . .