From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Jim Collins, author of Good to Great; coauthor of Built to Last
If youre looking for a way to inspire people, mobilize the talent and energy of your organization, and make a real difference, the road map and case studies in this book will help you do it.
Roy Spences instructive book reflects his charismatic genius, his evangelical zeal, and his synergistic understanding of what makes businesses lodge in the hearts, not just the minds, of employees and customers.
Herb Kelleher, founder, Southwest Airlines
Roy Spences creative brilliance has been an enormous influence on helping people better understand what the PGA TO UR stands for. The wisdom contained in this book is a great resource for those who want to lead their business with a purpose.
Tim Finchem, commissioner, PGA Tour
Roy Spence has nailed the power of purpose in this visionary book and it will motivate and inspire you to find and fulfill a purpose at the heart of your organization.
Jim Stengel, former P&G global marketing officer and President/CEO, The Jim Stengel Company
At BMW, we live and breathe purpose. Roys book and the powerful way he outlines how to bring purpose to life within your entire organization is the clearest game plan ever written on how to win on purpose.
Jack Pitney, vice president marketing, BMW of North America
Roy Spence has a great gift for getting to the heart of the matter. Fearless in questioning the status quo and relentless in rejecting cynical shortcuts, he has his finger on the pulse of America like no one else.
Margaret Heffernan, Author of How She Does It
Roy Spences book demonstrates the power of purpose in building successful organizations. He shows how to discover your purpose, cultivate it, and use it to make a difference as well as to make profits.
Bill Novelli, CEO, AARP --This text refers to an out of print or unavailable edition of this title.