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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Hardcover – Bargain Price, February 5, 2009
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Jim Collins, author of Good to Great; coauthor of Built to Last
If youre looking for a way to inspire people, mobilize the talent and energy of your organization, and make a real difference, the road map and case studies in this book will help you do it.
Roy Spences instructive book reflects his charismatic genius, his evangelical zeal, and his synergistic understanding of what makes businesses lodge in the hearts, not just the minds, of employees and customers.
Herb Kelleher, founder, Southwest Airlines
Roy Spences creative brilliance has been an enormous influence on helping people better understand what the PGA TO UR stands for. The wisdom contained in this book is a great resource for those who want to lead their business with a purpose.
Tim Finchem, commissioner, PGA Tour
Roy Spence has nailed the power of purpose in this visionary book and it will motivate and inspire you to find and fulfill a purpose at the heart of your organization.
Jim Stengel, former P&G global marketing officer and President/CEO, The Jim Stengel Company
At BMW, we live and breathe purpose. Roys book and the powerful way he outlines how to bring purpose to life within your entire organization is the clearest game plan ever written on how to win on purpose.
Jack Pitney, vice president marketing, BMW of North America
Roy Spence has a great gift for getting to the heart of the matter. Fearless in questioning the status quo and relentless in rejecting cynical shortcuts, he has his finger on the pulse of America like no one else.
Margaret Heffernan, Author of How She Does It
Roy Spences book demonstrates the power of purpose in building successful organizations. He shows how to discover your purpose, cultivate it, and use it to make a difference as well as to make profits.
Bill Novelli, CEO, AARP
More About the Author
Top Customer Reviews
PR professionals, especially, should read this book. If the idea behind the product you are selling - or the ideals, beliefs or positions of the person you represent - is not in tune with your own purpose (even your soul), think hard about finding a different client. Being true to yourself, "what you stand for," is step one in truly making a difference in our very complex society. (Reviewed by the author of: Personal Publicity Planner: A Guide to Marketing YOU and Top Cops: Profiles of Women in Command)
- Employees need purpose. Many people wake up not knowing why they get up to go to work every morning. If you share your purpose with employees you will become more than just a paycheck to them.
- Defend employees over your customers when necessary. A customer can be replaced but a chastized employee can be a cancer to your organization and make even more customers upset.
- Stick to your purpose and strategy even if competitors are doing something that seems more successful. This is not stubborness, but awareness of the fact that you can't be all things to everyone.
We look at many companies, but I don't think we recognize a purpose in each. He could have added Apple, whose main purpose in recent years has been a kind of anti-Microsoft movement. This purpose moves both employees and customers.
I read the book on a business trip (Kindle version) and was sufficiently taken by the concept to apply it at work when I returned. The consideration of how each element of strategy would relate to the group's purpose served to sharpen our discussions and I believe the end product (revised strategy) was considerably improved.
I recommended this book as a useful read that succeeds at both conceptual and practical levels, and which will be relevant to anyone engaged in or wishing to understand strategic discussions.
Most Recent Customer Reviews
This is a must have for its wonderful heartfelt philosophy and way I live more abundantly with an attitude of gratitude.Published 23 months ago by Cig Gifts Inc.
This book is outstanding and one of the most powerful and motivating business books I have ever read. It's a book you will refer to often. Read morePublished on January 26, 2014 by C Kimball
This book clears the "fog of business" tips by instead focusing on why you do business in the first place. Read morePublished on January 24, 2014 by mark guay
Excellent. I found the meat of the book in Parts One & Two. The book provides a great opportunity to learn priceless business lessons first-hand from a world-class PR guy. Read morePublished on January 17, 2014 by Bill Wiersma
Very true in todays world, where we are pulled in many directions. It helps younger people understand more about what to do to get ahead and stay true to what they set out to... Read morePublished on May 14, 2013 by Mitch in Queensland