Every business should strive for more than just profit; it should aim to become an organization of great purpose—pledged to make money, make a difference and make history, cheerleads Spence, chairman and CEO of ad agency GSD&M. The author supplements uplifting homilies with case studies (starring his clients) to argue that a high-concept purpose can bring vitality to any company. Southwest Airlines, for example, worked hard not just to lure customers away from older airlines but to offer affordable air travel, democratizing the skies. Likewise, Wal-Mart brings goods that were once distant luxuries to rural families. Highway littering was rising by 17% per year in Texas until an enterprising politician appealed to state pride with the Dont Mess with Texas campaign. Spence argues that people work harder and more joyfully when they believe they are part of something larger than themselves; he speaks enthusiastically about employees turned into company evangelists and the power of purpose-based leadership. This is a positive reminder of the private sectors potential in making a difference in the world. (Feb.)
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Roy Spence is a brilliant, sparkling gem. Dedicated to the idea that true greatness comes in direct proportion to passionate pursuit of a purpose beyond money, he has inspired and changed leaders in every sector.
Jim Collins, author of Good to Great
; coauthor of Built to Last
If youre looking for a way to inspire people, mobilize the talent and energy of your organization, and make a real difference, the road map and case studies in this book will help you do it.
Roy Spences instructive book reflects his charismatic genius, his evangelical zeal, and his synergistic understanding of what makes businesses lodge in the hearts, not just the minds, of employees and customers.
Herb Kelleher, founder, Southwest Airlines
Roy Spences creative brilliance has been an enormous influence on helping people better understand what the PGA TO UR stands for. The wisdom contained in this book is a great resource for those who want to lead their business with a purpose.
Tim Finchem, commissioner, PGA Tour
Roy Spence has nailed the power of purpose in this visionary book and it will motivate and inspire you to find and fulfill a purpose at the heart of your organization.
Jim Stengel, former P&G global marketing officer and President/CEO, The Jim Stengel Company
At BMW, we live and breathe purpose. Roys book and the powerful way he outlines how to bring purpose to life within your entire organization is the clearest game plan ever written on how to win on purpose.
Jack Pitney, vice president marketing, BMW of North America
Roy Spence has a great gift for getting to the heart of the matter. Fearless in questioning the status quo and relentless in rejecting cynical shortcuts, he has his finger on the pulse of America like no one else.
Margaret Heffernan, Author of How She Does It
Roy Spences book demonstrates the power of purpose in building successful organizations. He shows how to discover your purpose, cultivate it, and use it to make a difference as well as to make profits.
Bill Novelli, CEO, AARP