It's When You Sell That Counts [Hardcover]

Donald L. Cassidy (Author), Don Cassidy (Author), Donald Cassidy (Author)

Book Description

Publication Date: December 1, 1996

More than 20,000 investors cashed in on the strategic sales secrets found in the first edition of this expert stock guide. Now, with the stock market at all time highs, even more readers are eager to identify the most opportune time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile stockmarket. An investor's success depends far more on when they sell a stock than on when they purchase it. And yet, most investors have a tendency to hold on to a stock far longer than is profitable. Brokers, too, have their own hesitations about advising clients to sell. The inescapable conclusion is that investors need help knowing when to cash in whether they are individual investors, stockbrokers, or money managers. This must-have guide helps readers identify and overcome their resistance to selling stock and shows them how to earn the maximum profit through strategic selling. Cassidy also provides investors with practical advice on how to sell successfully in changing market conditions including a checklist to help investors decide if they should sell or hold in adverse markets. It's When You Sell That Counts reveals for the first time: the hidden reasons we resist selling; survival tactics for individuals in the market jungle; the ways investors rationalzie their inaction; the most powerful hold/sell test.

Editorial Reviews

About the Author

Donald Cassidy is the founder and executive director of the Retirement Investing Institute (RII), a not-for-profit organization devoted to helping individual investors face the challenges of investing and retirement. Formerly, he was Senior Research Analyst, Lipper Inc., a Reuters Company, from 1990-2006. He is the author of five books on personal investing, including When the Dow Breaks (McGraw Hill), as well as a weekly radio guest on mutual funds for a local Denver radio station. In addition, he is the author of an online mutual funds curriculum for the Wall Street University. --This text refers to the Paperback edition.

Product Details

• Hardcover: 225 pages
• Publisher: McGraw-Hill Companies; Rev Sub edition (December 1, 1996)
• Language: English
• ISBN-10: 0786311290
• ISBN-13: 978-0786311293
• Product Dimensions: 9.1 x 5.8 x 1.4 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #877,187 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

54 of 57 people found the following review helpful:

5.0 out of 5 stars Fascinating book., May 21, 1999

By A Customer

This review is from: It's When You Sell That Counts (Hardcover)

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Don Cassidy has written an absolutely fascinating book. Each and every chapter is a gem in itself. Any investor who reads the book and diligently follows the advice given by Cassidy would do very, very well in actively managing his/her investments.

In particular, the book helped me to overcome some of the mental blocks that Cassidy mentions and enabled me to sell some shares of a stock that I had fallen deeply in love with, i.e. the stock of the company that I work for!

I am sure that the profits that I have reaped by following Cassidy's advice have paid for the price of the book, several times over.

I would also like to post the titles of all the chapters in Cassidy's book since I noticed that the book's webpage doesn't have them and also because I think just reading the titles of these chapters would spark the interest of those who still haven't read it...

Table of Contents

Sect. I. Roadblocks to Profitable Selling: Real Problems, Phobias, Myths, and Rationalizations Ch. 1. External Roadblocks Ch. 2. Hidden Reasons We Resist Selling Ch. 3. Internal Rationalizations

Sect. II. Developing the Proper Mind-Set for Profitable Sales Ch. 4. Acknowledge Mistakes Ch. 5. Keep a Clear Head Ch. 6. Transform Denial into Action Ch. 7. Require Realism to Support Hope Ch. 8. Forget Your Cost Price Ch. 9. Understand that You Sell the Stock, Not the Company Ch. 10. Adopt Survival Tactics for the Institutional Jungle

Sect. III. Mastering the Contrarian Approach Ch. 11. Be a Contrarian Ch. 12. Focus on the Time Value of Money Ch. 13. Rethink That Old Buy-and-Hold Religion Ch. 14. Calibrate Decision Making to Personal Emotions Ch. 15. Adjust Sale Targets Rationally Ch. 16. A Suggested Exercise in Self-Discipline Ch. 17. Separate Selling from New Buying Ch. 18. Use the Personal Diffusion Index Ch. 19. Overcome Greed: Stop Chasing the Last Eighth Ch. 20. Sell When It Just Feels So Good Ch. 21. Sell into Price/Volume Crescendos and into Long Runs

Sect. IV. Selling Tactics Ch. 22. Differentiate Market Stock and Loner Stock Characteristics Ch. 23. Use Above-Market Instead of Stop-Loss Orders Ch. 24. Use Special Rules for Selling Low-Priced Stocks Ch. 25. Sell Smart on Good News Ch. 26. Understand How Bad the Bad News Is Ch. 27. Sell on News Delays Ch. 28. Selling versus Holding in a Crash Ch. 29. The Hold/Sell Decision Checklist Ch. 30. Summing Up: The Winner's Test

Appendix Index

30 of 32 people found the following review helpful:

2.0 out of 5 stars Defensive trading techniques. Not for investors., January 29, 2004

By 

Daniel Ginensky (Bet Shemesh Israel) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: It's When You Sell That Counts (Hardcover)

This book has 2 problems, which account for my low rating:

1. This book is focused only on "trading" and not investing. In other words, it seeks to maximize short term profits, and does not deal with the investor who is willing to take risks and ride out adversity and selling opportunities for a profit in the long term. Unfortunately, this orientation is not explained in the book description, and is only stated as a "by the way" on page 87. I probably would not have bought it if I had known this. For the investor, this book is of very limited value. It is hard for me to judge the value to traders, since I am not very knowledgable on the subject.

2. The bulk of this book is explanation of technical sell indicators. There is no attempt to connect between them, merely to catalog all the various "sell" signs. The fact that many of the indicators may contradict themselves with an individual stock is not dealt with.

On the positive side, the first part of the book lays out a laundry list of reasons why there is a bias against selling, ranging from the nature of the brokerage industry to behavioral economics. I found this part of the book very interesting and fresh, and it provided useful food for thought about my own patterns of selling. If you can find the book cheaply, it is worth the price for the first section alone, even if you are an investor and not a trader.

21 of 23 people found the following review helpful:

5.0 out of 5 stars A GOLD MINE OF INVESTING INTELLIGENCE., November 17, 1999

By 

Dr. James C. Smith - See all my reviews

This review is from: It's When You Sell That Counts (Hardcover)

I admire this book for the insight it bestows and for the elegance of the presentation. I have looked high and low for just such books and have found surprisingly few. The breadth and depth of Donald Cassidy's expertise is nothing less than impressive. As a powerful added bonus, he does a fantastic job of communicating, organizing and presenting his understanding and knowledge.

I am strongly recommending this book to my closest investment friends, and I suggest that any independent investor who is truly serious about mastering the art and skill of trading, at least take a close look at this book. Also, be sure to look at Mr. Cassidy's other two books.