It's Who You Know: How to Make the Right Business Connections -- and Make Them Pay Off [Paperback]

Bret Saxon (Author)

Book Description

Publication Date: August 7, 2001

Bret Saxon and Elliot Goldman are not the sons of wealthy or famous men. They are not "insiders" of the Hollywood industry or have any political clout. Bret is a lawyer and Elliot runs an apparel business. Yet, these two guys have managed to meet and become friends with celebrities like Mohammed Ali, Robert DeNiro, Sylvester Stallone, former President George Bush, and Supreme Court Justice Clarence Thomas. In this book they will tell you how they did it-and how you can too!

As social creatures, human interaction is absolutely essential. Networking is a way of life. And success is often determined by who you know, not what you know. Here, in one definitive guide, are all the tools and techniques of effective networking, as well as detailed sections on specific situations and a wealth of examples from the authors' own networking experiences. From getting a foot in the door, to getting on the VIP list, it's everything a professional needs to know to make the right connections-and make them pay off.

Includes sections on:

¥ Establishing networking goals
¥ Unique networking technique and implementation
¥ Understanding the value of institutions
¥ Resource sections which include key names, addresses, websites and other vital information for business, government, charity and other trade organizations
¥ and much more

Editorial Reviews

About the Author

Elliot Goldman worked in the office of the Vice President during the Bush Administration as well as in the United States Senate. He is well-connected in Washington and currently runs an international fulfillment business in Texas. AUTHORBIO: Bret Saxon, a lawyer and president of an entertainment consulting group based in Los Angeles, has appeared widely on national media outlets.

Product Details

• Paperback: 320 pages
• Publisher: Berkley Trade (August 7, 2001)
• Language: English
• ISBN-10: 0425179842
• ISBN-13: 978-0425179840
• Product Dimensions: 8.9 x 5.8 x 1 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,952,862 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars He gets it, December 16, 2006

By 

Richard Eklund (Dallas, Texas United States) - See all my reviews
(REAL NAME)   

This review is from: It's Who You Know: How to Make the Right Business Connections -- and Make Them Pay Off (Paperback)

Elliot gets it and knows how to make it happen, great read

5.0 out of 5 stars Guess What Happened To ME!, July 13, 2003

By A Customer

This review is from: It's Who You Know: How to Make the Right Business Connections -- and Make Them Pay Off (Paperback)

I bought this book back in the summer of 2001. I HATE to brag, but the info contained within got me into a HOLLYWOOD PREMIERE at Paramount Motion Picture Studios, and I had chance to meet the chairman of the board...

1 of 2 people found the following review helpful:

5.0 out of 5 stars Great tool and interesting read!, January 27, 2002

By A Customer

This review is from: It's Who You Know: How to Make the Right Business Connections -- and Make Them Pay Off (Paperback)

I've read this book twice and continually reference it while I go about the business of developing new contacts. Though a large portion of the book contains directory information (i.e., list of corporations, trade show, charities, etc.) I found it to be a good and at humorous read. Using the techniques in this book can yield some impressive results. If you're not willing to have an open mind and actually try some of the authors' hints then pass on this book. If, on the other hand, you want to make changes in your life then buy it and go for it!