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It's Your Business: 183 Essential Tips that Will Transform Your Small Business Hardcover – October 16, 2012


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Product Details

  • Hardcover: 304 pages
  • Publisher: Business Plus (October 16, 2012)
  • Language: English
  • ISBN-10: 1455509000
  • ISBN-13: 978-1455509003
  • Product Dimensions: 8.4 x 5.8 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #438,434 in Books (See Top 100 in Books)

Editorial Reviews

Review

For anyone in the Small Business space, this book should be opened in the way one would open a treasure chest.

-- Robert B. Cialdini
Bestselling author of Influence: Science and Practice



Start with #4, #41 and #84 and you've already made the book worth your time.

-- Seth Godin
Author
The Bootstrapper's Bible




Ramberg gives you the entrepreneurship advice that you need to succeed. This book contains many unexpected lessons from an assortment of entrepreneurs so wide-ranging that they could only be found by the one woman who knows them all: JJ Ramberg.

-- Guy Kawasaki,
Author of Enchantment and former chief evangelist of Apple




If you own a small business, or are thinking about starting one, this book can help you avoid costly mistakes and help you learn many of the inner secrets of running your own company.

-Tony Hsieh,
NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

About the Author

JJ Ramberg is the host of MSNBC's Your Business and the founder of GoodSearch.com, a Yahoo-powered search engine that donates to charity with each search. She is a graduate of Duke University and has her MBA from Stanford University.


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Customer Reviews

4.6 out of 5 stars
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See all 27 customer reviews
This book is a must have for Small Business owners.
Topher
I can DO something with that tip that will make a difference to both my business results and my mood.
Michael Raymond
The easy to access nuggets of practical wisdom can be read in any sequence for instant insight.
Layla Morgan Wilde

Most Helpful Customer Reviews

15 of 16 people found the following review helpful By Mike Michalowicz on October 2, 2012
Format: Hardcover
Let me start off with this... I have a major bias toward books that are a compilation of actionable tips. They become reference guides for me, and JJ Ramberg's book is no different.

My favorite chapter (and the one I recommend most) is Chapter 8 "Getting Your Message Out There." It has a collection of 17 tips that get my mind stimulated to push the limit on my own current marketing. I have already taken ideas from here. Not directly, but used the book to spawn my "final marketing product."

I have this puppy in arms reach and think you will too.

PRO's:
1. Doable, "how to" actions... not just ideas and platitudes.
2. Covers all facets of business, from recruiting employees to sales to controlling costs and running the office.
3. Tons of angles. I like that each idea is from a different entrepreneur or expert. Each approach has a unique feel.

CON's:
1. JJ has grown a wildly successful business (goodSearch.com) of her own. I really want to hear her story and the step by step on how she did it. It's not included in the book, I and I think it should have been.
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8 of 8 people found the following review helpful By Benjamin Michaelis on October 3, 2012
Format: Hardcover Verified Purchase
YES! A practical, easy-to-read and helpful guide to small business. I received my copy on Monday and it has paid for itself already (it's Wednesday). If you have a small business, are thinking of starting one, or know a small business owner buy this book for them.

My favorite tips:

#1: Four must-haves for your elevator pitch

#12: Be ready with a photo pitch on your phone

and (perhaps most importantly:)

#24: Three key questions to ask in a focus group
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6 of 6 people found the following review helpful By Rachel Sklar on October 16, 2012
Format: Hardcover Verified Purchase
I learn from J.J. Ramberg every time I tune into to her show on MSNBC and this book is even better - simple, easy tips grounded by real-world examples - and, crucially, many of these lessons are about how people deal with each other and the emotional reasons behind their reactions. Critical tool to have in the arsenal, and critical to learn how to understand the needs of the people you are looking to work with - as well as your own.
I'll be recommending this book, and using it going forward.
Rachel Sklar
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3 of 3 people found the following review helpful By Tom Egelhoff on October 17, 2012
Format: Hardcover
I am humbled for my tip #142 to be included in this book with such amazing business minds. I was amazed at what a great job the authors did in cataloging the book into start-up tips, funding, sales, employees, advertising and cost control. This is an excellent book to keep handy when those business challenges come up or just for those times you need a little inspiration to give your business a swift kick. In these tough economic times every business should strongly consider having this book on their reading list.
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3 of 3 people found the following review helpful By Topher on October 17, 2012
Format: Hardcover Verified Purchase
This book is a must have for Small Business owners. I would actually expand the previous phrase to ALL business owners and/or leaders. I run a very successfull small business which started just over 10 years ago... I found myself going thru a mental check and balance on each of the 183 Tips. I would say, "Yep, we do that, and that too." The next moment I would say, "Ohhhh, we need to work on this." While all 183 principles won't apply to every single business, I am betting at least 150 of the tips apply to EVERYONE! This book is a very easy read and I knocked it out in just over an hour. This books has just been added to my Top 11 Business Books (see I learned something 11 not 10). In no particular order my 11 are:

1. It's Your Business - 183 Essential Tip that Will Transform Your Small Business - JJ Ramberg, Frank Silverstein & Lisa Everson
2. The Millionaire Next Door - Thomas J. Stanley and William D. Danko
3. The Total Money Makeover (I apply this to business) - Dave Ramsey
4. Guerilla Marketing - Jay Conrad Levinson
5. Purple Cow - Seth Godin
6. 7 Habits of Highly Effective People - Steven R Covey
7. The 21 Irrefutable Laws of Leadership - John Maxwell
8. Good to Great - Jim Collins
9. The Go-Getter - Peter B Kyne
10. QBQ- The Question Behind The Question - John G. Miller
11. Who Moved My Cheese - Spencer Johnson M.D.

Great book by great people!
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2 of 2 people found the following review helpful By Linsey A. Daman on April 8, 2013
Format: Hardcover
It's your Business - Not for Everyone

"It's your Business" by JJ Ramberg isn't a business book for everyone. The book is set up in a different structure than most books because it basically highlights tips and suggestions rather than going into depth about one subject; the book tries its best to cover several subjects but just on a surface level.

As Founder and CEO of Cultural Arts Center of St. Louis, LLC, I can definitely say this book wasn't for me or for my company but it had good advice nevertheless. In my opinion, the book is set up in a fast-paced structure; if you are seeking quick, fast advice then this book is for you. My personal recommendation is to skip the introduction and jump straight to the chapters or content that interests you because the introduction continues on for quite some time assuring you that this book will have some useful tips for you. Personally I would like the book to speak for its self rather than the author telling me how I'm going to enjoy each chapter.

The book commences with strong financial advice and encouraging those to solicit from friends and family first before approaching an angel investor. Certain figures were quoted as to how much you should ask or expect from your family members. Then a second investor who is non-family can eventually come in later in the game. But how? When? Why? Anyone can solicit money from their own family members and maybe best friend but how do you obtain an angel investor. Basically she informs her reader that they need to present their company plan, elevator pitch, back financial history, current financial status and future financial outlook. So you assemble this marvelous financial résumé of your start-up company but then where or to whom do you pitch your idea to?
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