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It's Your Business: 183 Essential Tips that Will Transform Your Small Business Audio CD – Audiobook, CD, Unabridged

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Editorial Reviews

Review

For anyone in the Small Business space, this book should be opened in the way one would open a treasure chest.

-- Robert B. Cialdini
Bestselling author of Influence: Science and Practice



Start with #4, #41 and #84 and you've already made the book worth your time.

-- Seth Godin
Author
The Bootstrapper's Bible




Ramberg gives you the entrepreneurship advice that you need to succeed. This book contains many unexpected lessons from an assortment of entrepreneurs so wide-ranging that they could only be found by the one woman who knows them all: JJ Ramberg.

-- Guy Kawasaki,
Author of Enchantment and former chief evangelist of Apple




If you own a small business, or are thinking about starting one, this book can help you avoid costly mistakes and help you learn many of the inner secrets of running your own company.

-Tony Hsieh,
NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

--This text refers to an out of print or unavailable edition of this title.

About the Author

JJ Ramberg is the host of MSNBC's Your Business and the founder of GoodSearch.com, a Yahoo-powered search engine that donates to charity with each search. She is a graduate of Duke University and has her MBA from Stanford University.

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Product Details

  • Audio CD: 1 pages
  • Publisher: Business Plus; Unabridged edition (October 16, 2012)
  • Language: English
  • ISBN-10: 1619692163
  • ISBN-13: 978-1619692169
  • Product Dimensions: 5.2 x 0.8 x 5.8 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #2,752,673 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful By Mike Michalowicz on October 2, 2012
Format: Hardcover
Let me start off with this... I have a major bias toward books that are a compilation of actionable tips. They become reference guides for me, and JJ Ramberg's book is no different.

My favorite chapter (and the one I recommend most) is Chapter 8 "Getting Your Message Out There." It has a collection of 17 tips that get my mind stimulated to push the limit on my own current marketing. I have already taken ideas from here. Not directly, but used the book to spawn my "final marketing product."

I have this puppy in arms reach and think you will too.

PRO's:
1. Doable, "how to" actions... not just ideas and platitudes.
2. Covers all facets of business, from recruiting employees to sales to controlling costs and running the office.
3. Tons of angles. I like that each idea is from a different entrepreneur or expert. Each approach has a unique feel.

CON's:
1. JJ has grown a wildly successful business (goodSearch.com) of her own. I really want to hear her story and the step by step on how she did it. It's not included in the book, I and I think it should have been.
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9 of 9 people found the following review helpful By Benjamin Michaelis on October 3, 2012
Format: Hardcover Verified Purchase
YES! A practical, easy-to-read and helpful guide to small business. I received my copy on Monday and it has paid for itself already (it's Wednesday). If you have a small business, are thinking of starting one, or know a small business owner buy this book for them.

My favorite tips:

#1: Four must-haves for your elevator pitch

#12: Be ready with a photo pitch on your phone

and (perhaps most importantly:)

#24: Three key questions to ask in a focus group
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6 of 6 people found the following review helpful By Rachel Sklar on October 16, 2012
Format: Hardcover Verified Purchase
I learn from J.J. Ramberg every time I tune into to her show on MSNBC and this book is even better - simple, easy tips grounded by real-world examples - and, crucially, many of these lessons are about how people deal with each other and the emotional reasons behind their reactions. Critical tool to have in the arsenal, and critical to learn how to understand the needs of the people you are looking to work with - as well as your own.
I'll be recommending this book, and using it going forward.
Rachel Sklar
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4 of 4 people found the following review helpful By Topher on October 17, 2012
Format: Hardcover Verified Purchase
This book is a must have for Small Business owners. I would actually expand the previous phrase to ALL business owners and/or leaders. I run a very successfull small business which started just over 10 years ago... I found myself going thru a mental check and balance on each of the 183 Tips. I would say, "Yep, we do that, and that too." The next moment I would say, "Ohhhh, we need to work on this." While all 183 principles won't apply to every single business, I am betting at least 150 of the tips apply to EVERYONE! This book is a very easy read and I knocked it out in just over an hour. This books has just been added to my Top 11 Business Books (see I learned something 11 not 10). In no particular order my 11 are:

1. It's Your Business - 183 Essential Tip that Will Transform Your Small Business - JJ Ramberg, Frank Silverstein & Lisa Everson
2. The Millionaire Next Door - Thomas J. Stanley and William D. Danko
3. The Total Money Makeover (I apply this to business) - Dave Ramsey
4. Guerilla Marketing - Jay Conrad Levinson
5. Purple Cow - Seth Godin
6. 7 Habits of Highly Effective People - Steven R Covey
7. The 21 Irrefutable Laws of Leadership - John Maxwell
8. Good to Great - Jim Collins
9. The Go-Getter - Peter B Kyne
10. QBQ- The Question Behind The Question - John G. Miller
11. Who Moved My Cheese - Spencer Johnson M.D.

Great book by great people!
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3 of 3 people found the following review helpful By Tom Egelhoff on October 17, 2012
Format: Hardcover
I am humbled for my tip #142 to be included in this book with such amazing business minds. I was amazed at what a great job the authors did in cataloging the book into start-up tips, funding, sales, employees, advertising and cost control. This is an excellent book to keep handy when those business challenges come up or just for those times you need a little inspiration to give your business a swift kick. In these tough economic times every business should strongly consider having this book on their reading list.
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2 of 2 people found the following review helpful By CaptainCopter on January 16, 2013
Format: Hardcover
I received this book as a Christmas present and think it's a great resource of anecdotes that will no doubt be useful to a small business owner or sole proprietor. However, if you are looking to this book to help you start up (as I'm planning to do) then I would look elsewhere for specifics --as the 2nd chapter called "Getting it Off the Ground" was simply not dense enough to please my needs. My advice, leave this on book on the shelf for when your business is established. When your business is up and running thumb through the book for insights, ideas and advice when it will be more relevant.
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2 of 2 people found the following review helpful By Michael Raymond on October 16, 2012
Format: Hardcover
This books has lots of really practical ideas that you can use immediately. I especially like tip #42: "Knock off unpleasant tasks first thing in the morning." I can DO something with that tip that will make a difference to both my business results and my mood. I have no free time so if I'm going to read a business book it has to pay off immediately. This one does.
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2 of 2 people found the following review helpful By Pickle Lady on October 1, 2012
Format: Hardcover Verified Purchase
This is a wonderful book for all small business owners & anyone in the business world! I got mine over the weekend & can't put it down. It's a Go To Book of Helpful Tips !! This will be a resource that I will use weekly!!! Thanks for all the hard work & putting this work of art together that we will read & re-read!!!
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