Most helpful positive review
15 of 16 people found the following review helpful
I received an early copy, and now I have an early advantage
on October 2, 2012
Let me start off with this... I have a major bias toward books that are a compilation of actionable tips. They become reference guides for me, and JJ Ramberg's book is no different.
My favorite chapter (and the one I recommend most) is Chapter 8 "Getting Your Message Out There." It has a collection of 17 tips that get my mind stimulated to push the limit on my own current marketing. I have already taken ideas from here. Not directly, but used the book to spawn my "final marketing product."
I have this puppy in arms reach and think you will too.
1. Doable, "how to" actions... not just ideas and platitudes.
2. Covers all facets of business, from recruiting employees to sales to controlling costs and running the office.
3. Tons of angles. I like that each idea is from a different entrepreneur or expert. Each approach has a unique feel.
1. JJ has grown a wildly successful business (goodSearch.com) of her own. I really want to hear her story and the step by step on how she did it. It's not included in the book, I and I think it should have been.